Cure

LOVE YOUR TEXTURE, CURE YOUR HAIR.

I.C.O.N. launched in 2014 Cure by Chiara, a line that solves specific hair care needs.

All hair has texture. Some is fine, some is curly; some is wavy, some is straight. Hair can be erratic. It can be thick and unruly or heavy and controlled. It can be texture you love or texture you’d like to tame. With Cure by Chiara, you can change the balance of texture by smoothing and softening textures that are wild, encouraging body in textures that are fine and flat. Regardless of your texture, Cure will help you meet the challenge, influencing the texture you have, reimagining it to be the texture you want. It doesn’t change texture permanently, but it can alter it temporarily, allowing you to be you, with hair you love.

Cure

REVITALIZE - PRE WASH REVITALIZING CONDITIONER.
REVITALIZE
PRE WASH REVITALIZING CONDITIONER.

Reimagine the way a conditioner is used with Reverse Shampoo.. Revitalizing conditioner filled with vitamins and minerals to nourish, smooth and keep ...

RECOVER - RECOVER SHAMPOO
RECOVER
RECOVER SHAMPOO

To encourage healthier hair growth. Using vitamins and minerals to nourish, smooth and keep a PH balance; color-safe. Lather into wet-hair. Rinse ...

THE SPRAY - REPLENISHING SPRAY
THE SPRAY
REPLENISHING SPRAY

Spray into towel-dried hair to condition, soothe, hydrate and cure damaged hair. Leave-in; style.

DOUBLE BODY - DOUBLE BODY SERUM
DOUBLE BODY
DOUBLE BODY SERUM

To influence fine hair textures. An exclusive peptide complex penetrates hair to increase fullness. Embrace the root, expand volumen. Strengthen, cure...