Liquid Fashion

LIQUID FASHION, IDENTITY IS WHAT DEFINES STYLE.

Design entails beautiful hair, beautifully styled. Utilizing the smart technology inside our formulations, I.C.O.N. works to truly give each client a new or consistent identity.

I.C.O.N.'s liquid tools can be cocktailed or used alone to create new dimensions that we call "Liquid Fashion."

Hold

Mesh - Moisturizing Styling Cream
Mesh
Moisturizing Styling Cream

Catches the hair in a blanket of moist control, with supple, bouncy, touchable curls defined. Create structured flexibility with this styling hybrid.

Protein - Body Building Gel
Protein
Body Building Gel

Just the right amount of protein fused with hybrid technology to give a multi-functioning styler/ treatment. Worn soft, hair is full and touchable; go...

Mane Control - Hard Gel
Mane Control
Hard Gel

The wearer is in complete control with a quickly captured, rock hard form, a tight sculpted frame with incredible shine. Create superior hard hold tha...

Definition

TASK 2.0 - Flexible Wax
TASK 2.0
Flexible Wax

Flirt with many different styles and options, going from rough and ready choppy cuts to soft, dewy curves with this unique hybrid product. Grab hold w...

Allow - Pomade
Allow
Pomade

Define glistening, define sleek, define wet with dry gritty feel. Illuminate texture with opulent shine.

Putty - Pomade
Putty
Pomade

A reshaping putty for pliable hold. Form strong definition with moldable hold. Starts moist; dries to matte finish.

Texturizers

TEXTURIZ - Dry shampoo / Texturizing spray
TEXTURIZ
Dry shampoo / Texturizing spray

Refresh your roots while adding texture for body. Texturiz doubles as dry shampoo and a texture spray. As a dry shampoo, use on dry hair at the root...

Powder - Texturizer
Powder
Texturizer

Go sexy, go powerful, go Powder. This extraordinary powder-to-liquid texturizer separates you from the competition. Look wild, be mild, embrace the lo...

Beachy Spray - Flexible texturizer
Beachy Spray
Flexible texturizer

Energizing ingredients create a salty beach feel on wet hair; playful texture on dry hair. Hair feels thicker, flexible. B5 for moisture. Vitamin A wo...

Therapeutics

Serum - Anti-Age Therapy
Serum
Anti-Age Therapy

Cover each strand with a glossy anti-aging, cuticle soothing serum where a little goes a long way. Size matters, but in this case, it’s small for all....

Finishing

OG FOAM - STYLING MOUSSE
OG FOAM
STYLING MOUSSE

Take it back to the original. OG Foam infuses and plumps the hair with volume and control, while supporting shape, form and increasing styling abilit...

Reformer - Quick Lock Spray
Reformer
Quick Lock Spray

Erect a firm base, while reforming a limp style. It just doesn’t get any more fun and fabulous than that. Set and lock in styles with extraordinary co...

Airshine - Brilliant Spray
Airshine
Brilliant Spray

Lighter than air with a vampy shine. This burst of thermal protectors and anti-agers deliver a dry, lived in shine without the extra pounds. Create mi...

Done - Finishing Spray
Done
Finishing Spray

Dominate your style by layering Done to create essential finish. Finish off style so it’s perfectly done.