In 2016 I.C.O.N. launched Playful Brights allowing creative autonomy. Strong and vibrant hues graduate to pastels. Mix color freely and effortlessly to give your clients customized hues and every shade in-between in one color service. Whether the goal is color that demands attention or suggests softness, Playful Brights is a color service designed for color freedom and color excellence.
Use Playful Brights on pre-lightened levels eight and higher to create vibrant commanding colors. Achieve the greatest intensity on lighter blondes. This is color that plays by your rules.