Combining both, we have created the word EduCreate, where knowledge and creativity intermingle to captivate, attract and enlighten a person so that they can progress successfully with both passion and conviction.
Education + Creation
Education: The result produced by instruction, training, or study
Creation: An original product of the mind, especially an imaginative artistic work
We focus on the education of the future based on practice
For all I.C.O.N. Team
In Líderes we work on personal and professional development to help achieve the salon goal and success, increasing personal security and self-confidence.
Deepen your knowledge of each line. Discover the profile to which they are directed and how to develop them in the salon. Enter each brand through the experience of all products, how to apply them, what benefits they bring and how to utilize them fully.
Develop quality and creativity through our Liquid Tools, and how to educate the client in their hair care and their look at home.
For stylists and technicians
For stylists and barbers
The perfect gentleman. Allow your focus to be enhanced by quality and precision cutting. Sharpen your skills of grooming and leaving polished styles.
The study of beauty fused with the newest in technology that applies I.C.O.N.’s concepts of Regimedies, liquid tools and treatments to help every stylist achieve the perfect look for their clients.
Discover your creativity and where freedom has no limits with Ecotech Color, Stained Glass, and Playful Brights, Customize your color service. The color world is yours.
For directors and managers
The strongest species is not the one who survives, nor the smartest. It is the one that best adapts to change. In 212º you will learn a systematic method that will allow you to discover and solve each issue, not just face it. Evaluating your business through the 212º you will be able to prioritize your business needs. Discover how to capture, classify and order your approach to build your moment and maximize success.
The new economic scenario makes it necessary for businesses to adapt to this new reality, reinventing itself; providing consumer experiences through knowledge and education. In this seminar we will work on the vision, coordination, communication, connection and discipline that we need to achieve success in our business.
Opening several new concept salons in one time.
Discover how to increase constantly your income and how to become a Hairdresser / Coach for your client.
How to transform your salon into a BRAND, to reach the excellence and make the difference. How to measure the performance of your team and increase salon profitability.
The 7 Key stages of management. How to become a Leader-Manager. How to use personalized Management Techniques.
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