Combining both, we have created the word EduCreate, where knowledge and creativity intermingle to captivate, attract and enlighten a person so that they can progress successfully with both passion and conviction.
Educreate
EduCreate
Education + Creation
Education: The result produced by instruction, training, or study
Creation: An original product of the mind, especially an imaginative artistic work
I.C.O.N. Mondays
We focus on the education of the future based on practice
Fundamentals
For all I.C.O.N. Team
Líderes | Monday, 8 hours
In Líderes we work on personal and professional development to help achieve the salon goal and success, increasing personal security and self-confidence.
Mentors | Monday, 8 hours
Mentors Program goal is professional development, using the most innovative technology and methodology in education and personal development for high performance teams.
Concepts & Products | Monday, 4 hours
Deepen your knowledge of each line. Discover the profile to which they are directed and how to develop them in the salon. Enter each brand through the experience of all products, how to apply them, what benefits they bring and how to utilize them fully.
C.C.C. Care | Monday, 4 hours
Discover all the necessary elements to transform the back bar into a CARE BAR area. We will develop the full potential of this area, making it one of the most profitable in the salon through knowledge and communication.
C.C.C. Styling | Monday, 4 hours
Develop quality and creativity through our Liquid Tools, and how to educate the client in their hair care and their look at home.
Color
For stylists and technicians
Color Academy | Monday and Tuesday, 16 hours
Enter the world of color with Ecotech, Stained Glass and Playful Brights. Discover the multiple possibilities that are offered to customize color service for our clients.
Advanced Color | Monday 8 hours and Tuesday 4 hours
Colorimetry is the accurate science of defining and measuring colors. Enhance your knowledge and security when customizing your color service. There are no creative limits with Ecotech Color, Stained Glass, and Playful Brights.
Color Creation Techniques
Advanced color seminar focused on expert colorists that want to learn new color techniques.
Artistics
For stylists and barbers
Mr. A Man | Monday, 4 hours
The perfect gentleman. Allow your focus to be enhanced by quality and precision cutting. Sharpen your skills of grooming and leaving polished styles.
Beautyology | Monday, 4 hours
The study of beauty fused with the newest in technology that applies I.C.O.N.’s concepts of Regimedies, liquid tools and treatments to help every stylist achieve the perfect look for their clients.
Creative Colors | Monday, 4 hours
Discover your creativity and where freedom has no limits with Ecotech Color, Stained Glass, and Playful Brights, Customize your color service. The color world is yours.
Business
For directors and managers
212º | Monday 8 hours and Tuesday 4 hours
The strongest species is not the one who survives, nor the smartest. It is the one that best adapts to change. In 212º you will learn a systematic method that will allow you to discover and solve each issue, not just face it. Evaluating your business through the 212º you will be able to prioritize your business needs. Discover how to capture, classify and order your approach to build your moment and maximize success.
BMC | Monday, 4 hours
The new economic scenario makes it necessary for businesses to adapt to this new reality, reinventing itself; providing consumer experiences through knowledge and education. In this seminar we will work on the vision, coordination, communication, connection and discipline that we need to achieve success in our business.
R&M | Monday, 8 hours
Explore the principles of Merchandising and what changes need to be implemented so that the customer lives an experience in the retail area.
Change | Monday, 4 hours
Do you really know the Purpose of your life? With CHANGE you will learn to FOCUS on what really matters, build HABITS that will help you meet all your GOALS and become a SUCCESSFULL person at a personal and professional level.
I.C.O.N. DNA | 2 hours
Opening several new concept salons in one time.
Coaching for Consumer | 4 hours
Discover how to increase constantly your income and how to become a Hairdresser / Coach for your client.
Salon’s Quality Chart | 3 hours
How to transform your salon into a BRAND, to reach the excellence and make the difference. How to measure the performance of your team and increase salon profitability.
H2H | 4 hours
The 7 Key stages of management. How to become a Leader-Manager. How to use personalized Management Techniques.
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