Education + Creation

Combining both, we have created the word EduCreate, where knowledge and creativity intermingle to captivate, attract and enlighten a person so that they can progress successfully with both passion and conviction.

Education: The result produced by instruction, training, or study

Creation: An original product of the mind, especially an imaginative artistic work

I.C.O.N. Mondays

We focus on the education of the future based on practice

Professional and business development
Fundamentals goal is professional development, using the most innovative technology and methodology on education and development.
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A world of color in your hands
Discover Ecotech Color world, improve your knowledge and experience creativity without limits
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Inspiration and creativity
The art of Studying, Knowing and Achieving that allows you to customize each and every service for your client
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Business development
Discover how to capture, classify and order your focus to achieve the success both at a personal and professional level
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For all I.C.O.N. Team

Líderes | Monday, 8 hours

In Líderes we work on personal and professional development to help achieve the salon goal and success, increasing personal security and self-confidence.

Mentors | Monday, 8 hours

Mentors Program goal is professional development, using the most innovative technology and methodology in education and personal development for high performance teams.

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Concepts & Products | Monday, 4 hours

Deepen your knowledge of each line. Discover the profile to which they are directed and how to develop them in the salon. Enter each brand through the experience of all products, how to apply them, what benefits they bring and how to utilize them fully.

C.C.C. Care | Monday, 4 hours

Discover all the necessary elements to transform the back bar into a CARE BAR area. We will develop the full potential of this area, making it one of the most profitable in the salon through knowledge and communication.

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C.C.C. Styling | Monday, 4 hours

Develop quality and creativity through our Liquid Tools, and how to educate the client in their hair care and their look at home.


For stylists and technicians

Color Academy | Monday and Tuesday, 16 hours

Enter the world of color with Ecotech, Stained Glass and Playful Brights. Discover the multiple possibilities that are offered to customize color service for our clients.

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Advanced Color | Monday 8 hours and Tuesday 4 hours

Colorimetry is the accurate science of defining and measuring colors. Enhance your knowledge and security when customizing your color service. There are no creative limits with Ecotech Color, Stained Glass, and Playful Brights.

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Color Creation Techniques

Advanced color seminar focused on expert colorists that want to learn new color techniques.

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For stylists and barbers

Mr. A Man | Monday, 4 hours

The perfect gentleman. Allow your focus to be enhanced by quality and precision cutting. Sharpen your skills of grooming and leaving polished styles.

Beautyology | Monday, 4 hours

The study of beauty fused with the newest in technology that applies I.C.O.N.’s concepts of Regimedies, liquid tools and treatments to help every stylist achieve the perfect look for their clients.

Creative Colors | Monday, 4 hours

Discover your creativity and where freedom has no limits with Ecotech Color, Stained Glass, and Playful Brights, Customize your color service. The color world is yours.


For directors and managers

212º | Monday 8 hours and Tuesday 4 hours

The strongest species is not the one who survives, nor the smartest. It is the one that best adapts to change. In 212º you will learn a systematic method that will allow you to discover and solve each issue, not just face it. Evaluating your business through the 212º you will be able to prioritize your business needs. Discover how to capture, classify and order your approach to build your moment and maximize success.

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BMC | Monday, 4 hours

The new economic scenario makes it necessary for businesses to adapt to this new reality, reinventing itself; providing consumer experiences through knowledge and education. In this seminar we will work on the vision, coordination, communication, connection and discipline that we need to achieve success in our business.

R&M | Monday, 8 hours

Explore the principles of Merchandising and what changes need to be implemented so that the customer lives an experience in the retail area.

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Change | Monday, 4 hours

Do you really know the Purpose of your life? With CHANGE you will learn to FOCUS on what really matters, build HABITS that will help you meet all your GOALS and become a SUCCESSFULL person at a personal and professional level.

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I.C.O.N. DNA | 2 hours

Opening several new concept salons in one time.

Coaching for Consumer | 4 hours

Discover how to increase constantly your income and how to become a Hairdresser / Coach for your client.

Salon’s Quality Chart | 3 hours

How to transform your salon into a BRAND, to reach the excellence and make the difference. How to measure the performance of your team and increase salon profitability.

H2H | 4 hours

The 7 Key stages of management. How to become a Leader-Manager. How to use personalized Management Techniques.