{"id":33787,"date":"2018-10-10T09:57:38","date_gmt":"2018-10-10T09:57:38","guid":{"rendered":"https:\/\/iconproducts.com\/forbes-interviews-jorge-rubin\/"},"modified":"2019-09-26T11:24:00","modified_gmt":"2019-09-26T11:24:00","slug":"forbes-interviews-jorge-rubin","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/es\/forbes-interviews-jorge-rubin\/","title":{"rendered":"Forbes entrevista a Jorge Rub\u00edn"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 100px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 dfd-heading-69dbc12209b0d dfd-disable-resposive-headings\" id=\"dfd-heading-69dbc12209b0d\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>Forbes<\/strong> entrevista a <strong>Jorge Rub\u00edn<\/strong><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69dbc12209b0d.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69dbc12209b0d.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Nada m\u00e1s abrir una cajita de<strong> productos I.C.O.N.<\/strong> te encuentras en su interior ocho sellos: <strong>ECOTECH<\/strong> (patente de la marca), <strong>Color-Safe<\/strong>, <strong>Anti-Agers<\/strong>, <strong>Antioxidants<\/strong>, <strong>Sulfate-Free<\/strong>, <strong>Paraben-Free<\/strong>, <strong>ACE of Vitamins<\/strong> y <strong>Vegan<\/strong>. Puede que estos ocho s\u00edmbolos en s\u00ed mismos encierren los valores y filosof\u00eda de esta peque\u00f1a empresa familiar que ha sabido lidiar y despuntar en un mundo dominado por las grandes corporaciones.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_single_image image=\u00bb33772&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bblink_image\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00bb][vc_column_text]<\/p>\n<blockquote style=\"text-align: justify;\">\n<p>Para no perder tu lugar en este mundo tan competitivo tienes que tener una base muy s\u00f3lida y ser fiel a tus principios y valores.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Asegura <strong>Jorge Rub\u00edn<\/strong>, <strong>CEO<\/strong> de esta empresa de productos capilares profesionales que pasa sus d\u00edas entre <strong>Vigo<\/strong> (su ciudad y sede de la empresa para Europa y Asia) y <strong>Los \u00c1ngeles<\/strong> (donde se ubican los laboratorios y las oficinas para Am\u00e9rica, Canad\u00e1 y Australia).<\/p>\n<p style=\"text-align: justify;\">En 2017 la empresa celebr\u00f3 su <strong>15 aniversario<\/strong>, quince a\u00f1os al pie del ca\u00f1\u00f3n en un sector que actualmente est\u00e1 viviendo uno de sus mayores momentos de gloria seg\u00fan los \u00faltimos informes de tendencias, \u00bfcu\u00e1l es el secreto?<\/p>\n<blockquote style=\"text-align: justify;\">\n<p>En la integridad en todo lo que hacemos, desde el desarrollo de productos hasta la educaci\u00f3n. La educaci\u00f3n es el futuro. Y estar a la vanguardia de la innovaci\u00f3n desarrollando productos con ingredientes nuevos y m\u00e1s avanzados, org\u00e1nicos, veganos, con antioxidantes, utilizando recursos sostenibles.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Desvela <strong>Rub\u00edn<\/strong> (<strong>Drench<\/strong> fue el primer champ\u00fa y contin\u00faa siendo \u00e9xito de ventas, quien prueba <strong>Cure Spray<\/strong> se enamora al instante, y el aceite ayurv\u00e9dico <strong>India Oil<\/strong>, es puro oro l\u00edquido con un s\u00e9quito de fans).<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb2\/3&#8243; css=\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Rub\u00edn<\/strong> tiene muy claro que la disciplina y la pasi\u00f3n es el binomio del \u00e9xito:<\/p>\n<blockquote style=\"text-align: justify;\">\n<p>El \u00e9xito no se alcanza. Es el resultado de implementar todo aquello que sea necesario para conseguir lo que te has propuesto. Y una vez que has llegado, te das cuenta de que debes continuar porque tan solo has llegado a la meta, no al final de la carrera.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Pasar a la acci\u00f3n y no perder el enfoque. Una estrategia que parece haber funcionado a esta marca <strong>presente en 4 de los 5 continentes<\/strong> (m\u00e1s un plan de desarrollo en Asia) que en los \u00faltimos cinco a\u00f1os ha obtenido un <strong>incremento anual del 10%<\/strong> en todo el mundo (un 15% solo en Espa\u00f1a) y con muy buenas perspectivas de crecimiento para los pr\u00f3ximos a\u00f1os.<\/p>\n<blockquote style=\"text-align: justify;\">\n<p>Mantenerse es m\u00e1s dif\u00edcil que llegar a la cumbre. La clave est\u00e1 en aplicar mejoras constantes en el negocio.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Caminante, no hay camino, se hace camino al andar\u2026<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00bb][vc_single_image image=\u00bb33781&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bblink_image\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3&#8243;][vc_single_image image=\u00bb33713&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bblink_image\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243;][vc_single_image image=\u00bb33726&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bblink_image\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" 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ECOTECH (patente de la marca), Color-Safe, Anti-Agers, Antioxidants, Sulfate-Free, Paraben-Free, ACE of Vitamins y<\/p>\n","protected":false},"author":1,"featured_media":33726,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-custom-with-header.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-33787","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. 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