In the world of fashion where trends are ever changing, our styling products have become a staple for which the demand is constant. Within every household we have our staples of products that are core to us, our must haves, our I can not do without!

We panic when we get close to running out and we make sure that we are fully stocked at all times. At the house of I.C.O.N., we designed these products to become staples/essentials of your household, each of these products were created for the ease of styling: for wash and wear looks, to protect and refresh, to create full form, to add texture when needed or simply to give hold without a stiff feel. Our go-to stylers have essential attributes that make them a staple item.