{"id":39001,"date":"2018-10-10T11:16:42","date_gmt":"2018-10-10T11:16:42","guid":{"rendered":"https:\/\/iconproducts.com\/neo2-interviews-chiara\/"},"modified":"2020-01-30T16:40:54","modified_gmt":"2020-01-30T16:40:54","slug":"neo2-interviews-chiara","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/fr\/neo2-interviews-chiara\/","title":{"rendered":"Neo2 interviews Chiara"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 cr-animate-gen dfd-heading-69ed24be923b3 dfd-disable-resposive-headings\" id=\"dfd-heading-69ed24be923b3\" data-animate-type = \"transition.slideDownIn\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>Neo2 <\/strong> interviews<strong> Chiara<\/strong><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69ed24be923b3.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69ed24be923b3.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb39007&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00a0\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">EN 2002, VOUS AVEZ LANC\u00c9 I.C.O.N. AVEC JORGE, COMMENT CE PROJET A-T-IL D\u00c9BUT\u00c9 ET COMMENT I.C.O.N. A-T-IL \u00c9VOLU\u00c9 EN 17 ANS ?<\/h6>\n<p style=\"text-align: justify;\">Nous avons commenc\u00e9 I.C.O.N. avec un objectif commun : cr\u00e9er une marque de beaut\u00e9 qui s&rsquo;adresse aussi bien aux stylistes qu&rsquo;aux clients. J&rsquo;ai les connaissances et l&rsquo;exp\u00e9rience du d\u00e9veloppement de produits et de l&rsquo;art, tandis que Jorge a les connaissances du commerce de salon et du d\u00e9veloppement de concepts.<\/p>\n<p style=\"text-align: justify;\">C&rsquo;\u00e9tait juste un lien naturel. Notre d\u00e9sir \u00e9tait de cr\u00e9er une marque de beaut\u00e9 ax\u00e9e sur le styliste, con\u00e7ue pour \u00eatre artistique mais aussi accessible et facile pour les clients. Nous continuons d&rsquo;\u00e9voluer avec les concepts et l&rsquo;\u00e9ducation, en nous concentrant sur ce qui est n\u00e9cessaire ou ce qui manque dans l&rsquo;industrie que nous aimons.<\/p>\n<p style=\"text-align: justify;\">Nous continuerons d&rsquo;aller de l&rsquo;avant avec des ingr\u00e9dients et des id\u00e9es innovateurs, tout en restant \u00e0 l&rsquo;\u00e9coute des besoins de nos consommateurs.<\/p>\n<h6 style=\"text-align: justify;\">POURQUOI I.C.O.N. ? QU&rsquo;EST-CE QUE \u00c7A VEUT DIRE ?<\/h6>\n<p style=\"text-align: justify;\">Lorsque nous avons cr\u00e9\u00e9 la marque, nous voulions \u00eatre reconnus par un I.C.O.N., et non par un nom, de sorte que peu importe dans quelle partie du monde vous vous trouviez, vous saviez exactement ce que nous repr\u00e9sentions.<\/p>\n<p style=\"text-align: justify;\">Les points sont l\u00e0 pour s\u00e9parer le fait que nous sommes une entreprise internationale qui est orient\u00e9e vers un R\u00c9SEAU de personnes dans l&rsquo;industrie.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">VOUS \u00caTES LE DIRECTEUR CR\u00c9ATIF DE L&rsquo;I.C.O.N. QU&rsquo;EST-CE QUI VOUS REMPLIT LE MIEUX DANS CE R\u00d4LE ? AVEZ-VOUS TOUJOURS \u00c9T\u00c9 PASSIONN\u00c9 PAR LA CR\u00c9ATION DE COIFFURES ET DE PRODUITS DE SOINS CAPILLAIRES NOUVEAUX ET UNIQUES ?<\/h6>\n<p style=\"text-align: justify;\">Les deux sont extr\u00eamement satisfaisants, mais ils sont compl\u00e8tement diff\u00e9rents. Mon v\u00e9ritable amour est de cr\u00e9er des produits, et c&rsquo;est ce qui me motive le plus. En d\u00e9veloppant de nouveaux produits et en jouant avec des ingr\u00e9dients nouveaux et innovants, je suis amen\u00e9 \u00e0 cr\u00e9er et r\u00e9aliser de nouveaux looks et de nouvelles collections. Cr\u00e9er de nouveaux styles et coupes donne une satisfaction instantan\u00e9e, mais cr\u00e9er de nouveaux produits dure toute la vie.<\/p>\n<h6 style=\"text-align: justify;\">TU VIS \u00c0 LOS ANGELES, AUX USA. QUAND VOUS VISITEZ L&rsquo;ESPAGNE, TROUVEZ-VOUS BEAUCOUP DE DIFF\u00c9RENCES EN CE QUI CONCERNE LES COIFFURES DE CALIFORNIE ET D&rsquo;ESPAGNE ?<\/h6>\n<p style=\"text-align: justify;\">Je voyage en Espagne environ 3 fois par an. Je vois une diff\u00e9rence dans le regard, mais je pense que c&rsquo;est d\u00fb au fait que Los Angeles a toujours \u00e9t\u00e9 un creuset de cultures. J&rsquo;ai la chance de voyager \u00e0 travers le monde pour d\u00e9couvrir toutes les cultures et m&rsquo;immerger dans l&rsquo;environnement, mais dans l&rsquo;ensemble, je pense que les tendances sont mondiales et qu&rsquo;il n&rsquo;y a pas une tr\u00e8s grande diff\u00e9rence d&rsquo;un pays \u00e0 l&rsquo;autre.<\/p>\n<p style=\"text-align: justify;\">Aujourd&rsquo;hui, o\u00f9 que vous soyez, d&rsquo;une simple pression sur un bouton, d&rsquo;un clic sur un lien ou de l&rsquo;ouverture d&rsquo;une application, nous pouvons voir ce qui se passe dans chaque partie du monde. Nous partageons l&rsquo;information, les styles et les tendances. Depuis Los Angeles, je peux suivre Madrid, Milan, Paris, Barcelone et d&rsquo;autres pays en quelques minutes et \u00eatre connect\u00e9.<\/p>\n<h6 style=\"text-align: justify;\">SELON VOUS, QUELLES SONT LES PRINCIPALES TENDANCES CAPILLAIRES POUR LA PROCHAINE CAMPAGNE 18-19 ?<\/h6>\n<p style=\"text-align: justify;\">La qualit\u00e9 des cheveux est toujours une tendance et chez I.C.O.N. nous la fixons. C&rsquo;est une question de bien-\u00eatre et cela se r\u00e9percute sur vos cheveux. Nous continuons \u00e0 voir la forte tendance quand il s&rsquo;agit de couleur, couleur enivrante, ombres peintes, bords arrondis, couleurs iris\u00e9es, pastels, m\u00e9talliques et n\u00e9ons.<\/p>\n<p style=\"text-align: justify;\">Cr\u00e9meux, argent\u00e9 et dor\u00e9, les blondes blanchies sont toujours r\u00e9pandues et ne voient pas s&rsquo;en aller n&rsquo;importe quand. Les tresses sont complexes, moins souvent et romantiques, elles sont \u00e0 la fois cach\u00e9es et expos\u00e9es. Toutes ces tendances peuvent \u00eatre surestim\u00e9es et sous-estim\u00e9es. Les cheveux sont vraiment une toile de cr\u00e9ativit\u00e9, mais le look fini ne sera complet qu&rsquo;avec les bons produits.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb39004&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb39009&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">EN CE QUI CONCERNE LES FUTURS PRODUITS, QUELLES SONT LES INNOVATIONS \u00c0 VENIR QUE NOUS VERRONS D&rsquo;I.C.O.N. ?<\/h6>\n<p style=\"text-align: justify;\">La prochaine \u00e9tape avec I.C.O.N. sera la poursuite de la croissance et de l&rsquo;innovation. Nous continuerons \u00e0 fabriquer des emballages en r\u00e9sine durables, respectueux de l&rsquo;environnement et post-consommation. Nous faisons partie de ce monde et nous voulons nous assurer que nos produits continuent d&rsquo;\u00eatre naturels et biologiques afin de ne pas nuire \u00e0 l&rsquo;environnement dans lequel nous vivons.<\/p>\n<h6 style=\"text-align: justify;\">COMMENT PENSEZ-VOUS QUE LES SALONS DE COIFFURE VONT \u00c9VOLUER DANS LES ANN\u00c9ES \u00c0 VENIR ?<\/h6>\n<p style=\"text-align: justify;\">C&rsquo;est peut-\u00eatre une question pour mon partenaire Jorge, lors de votre prochaine entrevue, car il a une forte impulsion sur les affaires du salon et le d\u00e9veloppement. Mais, de mon point de vue, il s&rsquo;agit et il s&rsquo;agira toujours d&rsquo;\u00e9ducation.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168064893{padding-right: 2% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">LA TECHNOLOGIE NUM\u00c9RIQUE R\u00c9VOLUTIONNE LE MONDE. PENSEZ-VOUS QU&rsquo;UN JOUR VIENDRA O\u00d9 LES COIFFEURS NE SERONT PLUS N\u00c9CESSAIRES ET QUE LES S\u00c8CHE-CHEVEUX ROBOTIS\u00c9S \u00c9QUIP\u00c9S D&rsquo;UN LOGICIEL SP\u00c9CIAL SERONT CAPABLES DE DONNER AUX CLIENTS L&rsquo;AHIRCUT DE LEUR CHOIX ?<\/h6>\n<p style=\"text-align: justify;\">Nous vivons dans un monde o\u00f9 l&rsquo;innovation est omnipr\u00e9sente. L&rsquo;invention et la cr\u00e9ation naissent tous les jours, dans toutes les industries. Je serais na\u00eff de penser que ces choses ne se produiraient pas dans notre industrie. Il y aura peut-\u00eatre un appareil un jour, mais cela ne veut pas dire que nous perdrons le lien humain.<\/p>\n<p style=\"text-align: justify;\">Peut-\u00eatre qu&rsquo;une capsule peut \u00eatre cr\u00e9\u00e9e pour scanner le meilleur look pour vous, mais en tant que stylistes, nous ex\u00e9cutons le look. Je crois en la connexion personnelle et je crois que peu importe le climat, nos clients ont besoin de ce contact et c&rsquo;est pourquoi j&rsquo;ai certains des m\u00eames clients depuis plus de 2 d\u00e9cennies.<\/p>\n<h6 style=\"text-align: justify;\">QU&rsquo;EST-CE QUI VOUS INSPIRE ?<\/h6>\n<p style=\"text-align: justify;\">Aider les autres et redonner en retour, c&rsquo;est ce qui m&rsquo;inspire. La mode, la technologie et l&rsquo;\u00e9volution des tendances sont stimulantes. Dans le monde d&rsquo;aujourd&rsquo;hui, le mouvement en faveur de l&rsquo;autonomisation des femmes est stimulant.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime; css=\u00a0\u00bb.vc_custom_1539168069644{padding-left: 2% !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb39010&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" 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