{"id":49660,"date":"2019-10-02T10:29:07","date_gmt":"2019-10-02T08:29:07","guid":{"rendered":"https:\/\/iconproducts.com\/la-revista-mia-entrevista-a-chiara\/"},"modified":"2020-01-30T16:42:06","modified_gmt":"2020-01-30T16:42:06","slug":"la-revista-mia-entrevista-a-chiara","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/fr\/la-revista-mia-entrevista-a-chiara\/","title":{"rendered":"Mia interviews Chiara"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 dfd-heading-69e5286cda0c7 dfd-disable-resposive-headings\" id=\"dfd-heading-69e5286cda0c7\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>Mia<\/strong> interviews <strong>Chiara<\/strong><\/p>\n<p><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69e5286cda0c7.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69e5286cda0c7.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center; font-size: 10px;\">BY MERCEDES BORJA AND ELISABET PARRA \/\/ PHOTOGRAPHY: MICHAEL POOL<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">En 2002, Chiara Scudieri et son partenaire Jorge Rub\u00edn ont cr\u00e9\u00e9 I.C.O.N., une marque de produits pour les cheveux qui est aujourd&rsquo;hui un guide pour l&rsquo;innovation, les soins et la durabilit\u00e9. Chiara, l&rsquo;esprit cr\u00e9atif de l&rsquo;entreprise, est charg\u00e9e de la recherche de nouveaux ingr\u00e9dients et du design de l&rsquo;un des nouveaux produits, ce qui la passionne.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb49626&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1570012884287{padding-right: 2% !important;padding-left: 2% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">JE NE SUIS JAMAIS D\u00c9CONNECT\u00c9 D&rsquo;I.C.O.N. C&rsquo;EST MA PASSION, MA VIE.<\/p>\n<\/blockquote>\n<h6 style=\"text-align: justify;\">RACONTEZ-NOUS UN PEU PLUS LE D\u00c9BUT DE VOTRE CARRI\u00c8RE&#8230; COMMENT S&rsquo;EST PASS\u00c9E CETTE \u00c9TAPE ?<\/h6>\n<p style=\"text-align: justify;\">Cr\u00e9er de beaux cheveux est tout ce que j&rsquo;ai toujours voulu faire.<\/p>\n<h6 style=\"text-align: justify;\">EN TANT QUE COIFFEUR, VOUS AVIEZ UN C\u00d4T\u00c9 CR\u00c9ATIF TR\u00c8S D\u00c9VELOPP\u00c9, MAIS AU LIEU DE CELA, VOUS VOUS CONCENTRIEZ SUR LES SOINS CAPILLAIRES PROFESSIONNELS AU NIVEAU DU LABORATOIRE. COMMENT S&rsquo;EST PASS\u00c9 CE PROCESSUS ?<\/h6>\n<p style=\"text-align: justify;\">Ma passion \u00e9tait d&rsquo;\u00e9duquer et de coiffer les cheveux, mais une fois que j&rsquo;ai compris la chimie derri\u00e8re le d\u00e9veloppement des produits, les choses ont chang\u00e9 parce que je suis tomb\u00e9 en amour avec le processus de R&amp;D. Le d\u00e9veloppement a pris le relais comme ma passion parce que j&rsquo;ai vraiment vu comment des ingr\u00e9dients nouveaux et innovants peuvent changer la structure des cheveux.<\/p>\n<h6 style=\"text-align: justify;\">APR\u00c8S AVOIR TRAVAILL\u00c9 POUR UNE PRESTIGIEUSE ENTREPRISE DE COIFFURE, VOUS AVEZ D\u00c9CID\u00c9 DE CR\u00c9ER VOTRE PROPRE ENTREPRISE. QU&rsquo;EST-CE QUI VOUS A FAIT FAIRE CE SAUT ?<\/h6>\n<p style=\"text-align: justify;\">Avec mes connaissances et ma passion pour le d\u00e9veloppement de produits et la r\u00e9ussite de mes partenaires en d\u00e9veloppement des affaires, il \u00e9tait logique de commencer I.C.O.N. Avec le recul, je n&rsquo;arrive pas \u00e0 croire \u00e0 quel point le temps passe vite quand vous aimez ce que vous faites. Nous avons tous les deux une telle passion pour cette industrie et nous sommes tellement reconnaissants pour tout ce qu&rsquo;elle nous a apport\u00e9.<\/p>\n<h6 style=\"text-align: justify;\">VOUS VOUS CONCENTREZ DAVANTAGE SUR LA HAUTE DIRECTION MAINTENANT. VOUS VISITEZ TOUJOURS LES LABORATOIRES ?<\/h6>\n<p style=\"text-align: justify;\">Je visite les laboratoires chaque semaine et nous testons chaque produit dans notre laboratoire\/salon, qu&rsquo;il s&rsquo;agisse d&rsquo;un nouveau produit ou d&rsquo;un produit d\u00e9j\u00e0 dans notre catalogue.<\/p>\n<h6 style=\"text-align: justify;\">AVEZ-VOUS CESS\u00c9 DE TRAVAILLER COMME COIFFEUR ?<\/h6>\n<p style=\"text-align: justify;\">Non, je suis toujours derri\u00e8re la chaise quelques jours par semaine. Cela me permet d&rsquo;\u00eatre en contact avec la r\u00e9alit\u00e9 et je peux tester mes produits avec de vrais clients qui me donnent ensuite leur avis.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb5\/12&Prime;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">VIVANT \u00c0 LOS ANGELES, VOUS AVEZ PROBABLEMENT EU DES CLIENTS C\u00c9L\u00c8BRES&#8230;.<\/h6>\n<p style=\"text-align: justify;\">Oui, c&rsquo;est vrai. J&rsquo;ai eu ma part de clients c\u00e9l\u00e8bres, mais ils sont trait\u00e9s de la m\u00eame fa\u00e7on que tous les autres clients qui viennent au salon I.C.O.N. pour une exp\u00e9rience.<\/p>\n<blockquote><p>I.C.O.N. EST TELLEMENT PLUS GRAND QUE MOI ET MON PARTENAIRE. NOUS AVONS CR\u00c9\u00c9 UNE CULTURE ET NOUS EN SOMMES TR\u00c8S FIERS.<\/p><\/blockquote>\n<h6 style=\"text-align: justify;\">\u00caTRE PROPRI\u00c9TAIRE D&rsquo;UNE ENTREPRISE DEMANDE BEAUCOUP DE D\u00c9VOUEMENT ET DE SACRIFICES. TU AS L&rsquo;IMPRESSION D&rsquo;AVOIR D\u00db RENONCER \u00c0 QUELQUE CHOSE ?<\/h6>\n<p style=\"text-align: justify;\">La r\u00e9compense de tout ce que nous avons accompli au fil des ans est si grande et excitante qu&rsquo;il est difficile de voir au-del\u00e0 de ce qui a pu nous manquer. I.C.O.N. est tellement plus grand que moi et mon partenaire. Nous avons cr\u00e9\u00e9 une culture et nous en sommes tr\u00e8s fiers.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb7\/12&Prime;][vc_single_image image=\u00a0\u00bb49633&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb5\/12&Prime;][vc_single_image image=\u00a0\u00bb49640&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb7\/12&Prime; css=\u00a0\u00bb.vc_custom_1570013420007{padding-right: 2% !important;padding-left: 2% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">Do you suffer from professional biasness and pay attention to everybody\u2019s hair?<\/h6>\n<p style=\"text-align: justify;\">That\u2019s a great question and yes, I do. I look at everyone and think what type of treatment I would do and what I would recommend them to use.<\/p>\n<h6 style=\"text-align: justify;\">SOUFFREZ-VOUS D&rsquo;UN PARTI PRIS PROFESSIONNEL ET FAITES-VOUS ATTENTION AUX CHEVEUX DE TOUT LE MONDE ?<\/h6>\n<p style=\"text-align: justify;\">C&rsquo;est une excellente question et oui, c&rsquo;est vrai. Je regarde tout le monde et je me demande quel type de traitement je ferais et ce que je leur recommanderais d&rsquo;utiliser.<\/p>\n<h6 style=\"text-align: justify;\">QUE FAITES-VOUS POUR VOUS D\u00c9CONNECTER ? PARLEZ-NOUS DE VOS LOISIRS&#8230;.<\/h6>\n<p style=\"text-align: justify;\">J&rsquo;aime faire de l&rsquo;exercice, voyager et lire, mais je ne suis jamais d\u00e9connect\u00e9 de I.C.O.N. C&rsquo;est ma passion, ma vie.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">\u00c0 QUOI RESSEMBLE UNE JOURN\u00c9E PARFAITE POUR VOUS ?<\/h6>\n<p style=\"text-align: justify;\">Un entra\u00eenement rigoureux le matin, une excellente rencontre avec nos laboratoires et une journ\u00e9e compl\u00e8te sur le sol du salon.<\/p>\n<h6 style=\"text-align: justify;\">POURQUOI AVEZ-VOUS D\u00c9CID\u00c9 D&rsquo;ALLER DE L&rsquo;AVANT AVEC LES COSM\u00c9TIQUES DURABLES ?<\/h6>\n<p style=\"text-align: justify;\">Nous devons faire une diff\u00e9rence dans tout ce que nous faisons pour toutes les g\u00e9n\u00e9rations \u00e0 venir. Etre \u00ab\u00a0vert\u00a0\u00bb, responsable, durable, v\u00e9g\u00e9talien, sans cruaut\u00e9 devrait \u00eatre un objectif pour chaque entreprise.<\/p>\n<h6 style=\"text-align: justify;\">LA PLUPART DES PRODUITS SORTENT DE VOTRE T\u00caTE&#8230; QU&rsquo;EST-CE QUI VOUS INSPIRE \u00c0 LES CR\u00c9ER ?<\/h6>\n<p style=\"text-align: justify;\">De nouveaux ingr\u00e9dients me touchent. Pouvoir structurer de nouvelles formules m&rsquo;inspire \u00e0 cr\u00e9er des produits diff\u00e9rents et uniques.<\/p>\n<h6 style=\"text-align: justify;\">EN PLUS DES PRODUITS, VOUS AVEZ CR\u00c9\u00c9 EDUCREATE. QUELS OBJECTIFS POURSUIVEZ-VOUS ?<\/h6>\n<p style=\"text-align: justify;\">L&rsquo;\u00e9ducation est la base de tout, si vous pouvez cr\u00e9er tout en \u00e9duquant, vous inspirez de nouvelles id\u00e9es et l&rsquo;excitation.<\/p>\n<h6 style=\"text-align: justify;\">I.C.O.N. VEND AUX SALONS DE COIFFURE PAR L&rsquo;INTERM\u00c9DIAIRE DE MAGASINS EN LIGNE AGR\u00c9\u00c9S. POURQUOI NE VENDEZ-VOUS PAS DIRECTEMENT ?<\/h6>\n<p style=\"text-align: justify;\">Nous travaillons en partenariat avec nos salons et nous voulons qu&rsquo;ils grandissent, non seulement dans les services, mais aussi dans leurs magasins, car nous croyons que votre secteur de vente au d\u00e9tail est une entreprise \u00e0 croissance illimit\u00e9e.<\/p>\n<h6 style=\"text-align: justify;\">QUELLE EST VOTRE PHILOSOPHIE ?<\/h6>\n<p style=\"text-align: justify;\">Inspirer les salons \u00e0 poursuivre la croissance de leur entreprise avec des produits qui r\u00e9pondront aux besoins de leurs clients.<\/p>\n<h6 style=\"text-align: justify;\">CHOISISSEZ 3 PRODUITS DE SOINS CAPILLAIRES ESSENTIELS POUR DES CHEVEUX SAINS.<\/h6>\n<p style=\"text-align: justify;\">Passez en d\u00e9sintox. Inner to Hydrate. P\u00e9trole de l&rsquo;Inde \u00e0 Nourrir<\/p>\n<h6 style=\"text-align: justify;\">PARLEZ-NOUS DES TENDANCES \u00c0 VENIR DANS LES SALONS DE COIFFURE POUR LA SAISON PROCHAINE.<\/h6>\n<p style=\"text-align: justify;\">La couleur \u00e9cologique des cheveux est \u00e9norme, et nous offrons tout cela avec Ecotech Color et notre vitrail. De belles nuances de bruns bord\u00e9es d&rsquo;une touche plus claire. La variation des bruns est comparable aux nuances de caf\u00e9, de caf\u00e9 au lait et m\u00eame de caf\u00e9 infus\u00e9 \u00e0 froid. Le vert tendre joue \u00e9galement un grand r\u00f4le pour les nuances ludiques et la blonde toujours blanche avec une touche argent\u00e9e continue d&rsquo;\u00eatre forte.<\/p>\n<h6 style=\"text-align: justify;\">ET VOUS, VOUS SUIVEZ LES TENDANCES ? OU PR\u00c9F\u00c9REZ-VOUS CR\u00c9ER, FAIRE VOS PROPRES CHOSES ?<\/h6>\n<p style=\"text-align: justify;\">J&rsquo;adore la mode et j&rsquo;aime voir les tendances, mais j&rsquo;aime vraiment m\u00e9langer les choses pour cr\u00e9er ma propre tendance ; une tendance qui fonctionne pour moi.<\/p>\n<h6 style=\"text-align: justify;\">COMMENT VOYEZ-VOUS L&rsquo;I.C.O.N. DANS 10 ANS ?<\/h6>\n<p style=\"text-align: justify;\">L&rsquo;avenir est prometteur et nous continuerons de grandir gr\u00e2ce \u00e0 des formules et des id\u00e9es nouvelles et innovantes.<\/p>\n<h6>ET VOUS-M\u00caME ?<\/h6>\n<p>Moi-m\u00eame, j&rsquo;ai une vraie passion pour notre industrie, un amour pour ce que je fais et cela ne finira jamais.[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb49778&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"dfd-button-69e5286cda45c\" class=\"dfd-button-module-wrap dfd-button-69e5286cda45c\"><div class=\"dfd-button-module  style_3 dfd-button-full-width text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a href=\"https:\/\/iconproducts.com\/fr\/entrevistas-a-chiara\/\"title=\"Retour\" class=\"dfd-button-link\"><span class=\"dfd-button-inner-cover\"><span class=\"dfd-button-text-main\"><i class=\"dfd-icon-right_6\"><\/i>Retour<\/span><\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {$(\"head\").append(\"<style>#dfd-button-69e5286cda45c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover span i, 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