{"id":46591,"date":"2018-11-15T11:17:20","date_gmt":"2018-11-15T11:17:20","guid":{"rendered":"https:\/\/iconproducts.com\/?page_id=46591"},"modified":"2019-10-07T15:29:21","modified_gmt":"2019-10-07T15:29:21","slug":"neo2-intervista-jorge-rubin","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/it\/neo2-intervista-jorge-rubin\/","title":{"rendered":"NEO2 intervista Jorge Rub\u00edn"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 100px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 cr-animate-gen dfd-heading-69eeb80f51dc4 dfd-disable-resposive-headings\" id=\"dfd-heading-69eeb80f51dc4\" data-animate-type = \"transition.slideDownIn\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>NEO2<\/strong> interviews <strong>Jorge Rub\u00edn<\/strong><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69eeb80f51dc4.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69eeb80f51dc4.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Jorge \u00e8 un visionario e un guru dell\u2019hairdressing. \u00c8 <strong>co-fondatore e CEO di I.C.O.N.<\/strong> una compagnia per met\u00e0 americana e per met\u00e0 spagnola dedicata all\u2019industria della bellezza. Lo avrai visto migliaia di volte nei titoli di NEO2 e sicuramente sarai entrato in uno dei suoi saloni. Sono sparsi in tutto il mondo. Sono famosi per la qualit\u00e0 dei loro prodotti e per il talento dei loro stilisti. Jorge \u00e8 un genio, un parrucchiere che non sa pettinare, come lui stesso riconosce, ma che conosce alla perfezione il segreto e il futuro del mondo dell\u2019hairdressing. E ce lo rivela in questa intervista.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;45158&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Il suo motto personale \u00e8: \u201cinizia a fare oggi ci\u00f2 sar\u00e0 importante domani\u201d. Cosa credi che sar\u00e0 davvero importante domani, non solo nel settore dei saloni professionali ma anche nella vita?<\/strong><\/p>\n<p style=\"text-align: justify;\">Nell\u2019industria dei saloni professionali il futuro \u00e8 pieno di speranze, perch\u00e9 i clienti prestano sempre pi\u00f9 attenzione alla cura integrale dei loro capelli. Tuttavia, il futuro \u00e8 promettente solo per chi sapr\u00e0 sforzarsi e dedicare il proprio tempo a preparare i saloni e gli stilisti affinch\u00e9 siano in grado di superare le aspettative dei clienti. La vita \u00e8 fatta di tappe e la tua vita futura dipender\u00e0 da come hai superato le tappe precedenti.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Come nasce l\u2019idea di creare I.C.O.N.? Perch\u00e9 dall\u2019America e non dalla Spagna, il tuo paese d\u2019origine?<\/strong><\/p>\n<p style=\"text-align: justify;\">Tutto \u00e8 nato da un\u2019idea che si \u00e8 materializzata fino ad acquisire forma e vita. \u00c8 iniziato tutto a Los Angeles perch\u00e9 \u00e8 stato l\u00ec dove ho conosciuto Chiara, la mia socia, che stava lavorando presso un\u2019altra compagnia, elaborando prodotti che io distribuivo in Spagna. E poi a Los Angeles ci sono i pi\u00f9 importanti e innovativi laboratori specializzati in cosmetica per capelli. Insomma, era l\u2019unione perfetta: Chiara, i chimici, i laboratori ed io.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Qual \u00e8 il tuo ruolo principale all\u2019interno di I.C.O.N.? E quale dei ruoli che rivesti ti piace di pi\u00f9?<\/strong><\/p>\n<p style=\"text-align: justify;\">All\u2019interno di I.C.O.N. svolgo diversi ruoli. Le mie funzioni spaziano da quelle di CEO a quelle di consulente dello sviluppo economico dei saloni. Devo ammettere che pur svolgendo il mio lavoro con grande passione, la mia vera ispirazione viene dal lavorare direttamente con i clienti e migliorare il loro giro d\u2019affari, preparandoli ad affrontare le sfide che gli riserva il futuro.<\/p>\n<p style=\"text-align: justify;\"><strong>In quali paesi sono presenti ad oggi i prodotti I.C.O.N.? In quali funziona meglio il brand?<\/strong><\/p>\n<p style=\"text-align: justify;\">Attualmente siamo presenti in quattro dei cinque continenti e ci stiamo preparando per entrare anche in Asia. Per me le aziende sono valide quanto le persone che ci lavorano e noi funzioniamo meglio in quei paesi in cui le persone comprendono appieno la nostra filosofia e la seguono al 100%.<\/p>\n<p style=\"text-align: justify;\"><strong>Qual \u00e8 il segreto dei prodotti I.C.O.N. per ottenere tanti premi?<\/strong><\/p>\n<p style=\"text-align: justify;\">Crediamo fermamente nella creazione di prodotti di altissima qualit\u00e0 che usano gli ingredienti pi\u00f9 puri, in modo da poter superare le aspettative dei nostri consumatori. Il segreto consiste nel non smettere mai di migliorarci.<\/p>\n<p style=\"text-align: justify;\"><strong>I saloni di bellezza I.C.O.N. sono presenti in molte capitali europee.<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u00ec, ci sono saloni I.C.O.N. in molte citt\u00e0 europee: Amsterdam, Atene, Barcellona, Berlino, Bruxelles, Budapest, Copenaghen, Stoccolma, Ginevra, Helsinki, Lisbona, Londra, Lussemburgo, Madrid, Milano, Mosca, Parigi, Praga, Riga, Roma, Varsavia, Vienna&#8230;.e nei prossimi due anni copriremo il 90% del continente.<\/p>\n<p style=\"text-align: justify;\"><strong>Tu provieni da una famiglia di parrucchieri; la tua relazione con il mondo dei capelli \u00e8 pura vocazione o eredit\u00e0 familiare?<\/strong><\/p>\n<p style=\"text-align: justify;\">Mio padre faceva il barbiere e come in tutte le attivit\u00e0 a gestione familiare inizi dando una mano nei ritagli di tempo e poi finisci per lavorare in negozio. Nel mio caso \u00e8 pura vocazione. Mi appassiona la mia professione e faccio di tutto per raggiungere sempre nuovi obiettivi.<\/p>\n<p style=\"text-align: justify;\"><strong>In questo momento tu non pettini, giusto? Ti consideri pi\u00f9 comunicatore o parrucchiere?<\/strong><\/p>\n<p style=\"text-align: justify;\">In realt\u00e0 non ho mai pettinato! Quando facevo il parrucchiere io tagliavo e poi il mio staff faceva tutto il resto. E proprio in quel periodo ho progettato un sistema che mi consentisse di portare avanti diverse attivit\u00e0 senza, per l\u2019appunto, saper pettinare. Sono un parrucchiere che sa comunicare e oggi come oggi, chiunque voglia avere successo negli affari deve padroneggiare l\u2019arte della comunicazione.<\/p>\n<p style=\"text-align: justify;\"><strong>Che differenza c\u2019\u00e8 tra un parrucchiere e uno stilista?<\/strong><\/p>\n<p style=\"text-align: justify;\">Il parrucchiere \u00e8 un professionista competente in grado di soddisfare i bisogni del cliente, dal look all\u2019assistenza a domicilio. Lo stilista \u00e8 un professionista che sa consigliarti lo styling e il look pi\u00f9 adatti a te.<\/p>\n<p style=\"text-align: justify;\"><strong>In cosa consiste il sistema di lavoro che hai creato per tutti i saloni I.C.O.N.?<\/strong><\/p>\n<p style=\"text-align: justify;\">I saloni sono l\u2019immagine di I.C.O.N. Ognuno di loro ha una propria identit\u00e0, anche se poi tutti condividono gli stessi prodotti, gli stessi concetti e la stessa filosofia. Per far s\u00ec che i saloni possano creare esperienze uniche per i loro clienti, c\u2019\u00e8 bisogno di educare, allenare e ispirare il personale in modo da poter aumentare il giro d\u2019affari del salone ed essere leader nella propria zona.<\/p>\n<p style=\"text-align: justify;\"><strong>Come credi che influiranno le nuove tecnologie nell\u2019industria dell\u2019hairdressing e nei saloni?<\/strong><\/p>\n<p style=\"text-align: justify;\">Le nuove tecnologie stanno gi\u00e0 avendo un grande impatto sul settore dei parrucchieri; dai prodotti ai servizi, dal marketing alla formazione&#8230;.se non le accetti sei fuori dai giochi.<\/p>\n<p style=\"text-align: justify;\"><strong>Credi che arriver\u00e0 il momento in cui potremo farci la piega digitalmente? Insomma, che ci pettineranno robot programmati?<\/strong><\/p>\n<p style=\"text-align: justify;\">Forse un giorno, magari non troppo lontano, ci saranno robot intelligenti che lavoreranno meglio degli umani. Per questo dobbiamo assolutamente allenare i nostri team affinch\u00e9 siano perfettamente preparati e, pertanto, non rimpiazzabili da un robot. Dobbiamo s\u00ec utilizzare la tecnologia, senza per\u00f2 permetterle di fare il nostro lavoro. Prendere il treno del futuro o fermarsi alla stazione del passato dipende solo da noi. Inizia a fare oggi ci\u00f2 sar\u00e0 importante domani.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;45160&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" 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Lo avrai<\/p>\n","protected":false},"author":1,"featured_media":45160,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-custom-with-header.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-46591","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEO2 intervista Jorge Rub\u00edn | I.C.O.N. Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconproducts.com\/it\/neo2-intervista-jorge-rubin\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEO2 intervista Jorge Rub\u00edn | I.C.O.N. 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