{"id":46595,"date":"2018-10-10T11:16:42","date_gmt":"2018-10-10T09:16:42","guid":{"rendered":"https:\/\/iconproducts.com\/?page_id=46595"},"modified":"2019-10-22T07:49:14","modified_gmt":"2019-10-22T07:49:14","slug":"neo2-intervista-chiara","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/it\/neo2-intervista-chiara\/","title":{"rendered":"Neo2 intervista Chiara"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 cr-animate-gen dfd-heading-69d49778313aa dfd-disable-resposive-headings\" id=\"dfd-heading-69d49778313aa\" data-animate-type = \"transition.slideDownIn\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>Neo2 <\/strong> intervista<strong> Chiara<\/strong><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69d49778313aa.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69d49778313aa.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;45088&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">NEL 2002, INSIEME A JORGE, HAI CREATO I.C.O.N. COM\u2019\u00c8 NATO QUESTO PROGETTO E COME SI \u00c8 EVOLUTO NEGLI ULTIMI 17 ANNI?<\/h6>\n<p style=\"text-align: justify;\">Abbiamo iniziato I.C.O.N. con un obiettivo comune: creare un marchio di bellezza incentrato sugli stilisti e sui clienti. Io avevo dalla mia le conoscenze, l\u2019esperienza e lo sviluppo dei prodotti mentre Jorge conosceva alla perfezione il business dei saloni e lo sviluppo dei concetti.<\/p>\n<p style=\"text-align: justify;\">\u00c8 stata una connessione naturale. Volevamo entrambi creare un marchio di bellezza che puntasse sugli stilisti; un progetto che fosse artistico ma al tempo stesso accessibile e di facile uso per i clienti. Abbiamo continuato a sviluppare i concetti e l\u2019educazione, concentrandoci soprattutto su ci\u00f2 di cui c\u2019era bisogno e ci\u00f2 che invece mancava nell\u2019industria che tanto amiamo.<\/p>\n<p style=\"text-align: justify;\">E continueremo ad andare avanti con idee e ingredienti innovativi, senza perdere mai di vista le esigenze dei nostri clienti.<\/p>\n<h6 style=\"text-align: justify;\">PERCH\u00c9 I.C.O.N.? COSA STANNO A SIGNIFICARE LE LETTERE PUNTATE?<\/h6>\n<p style=\"text-align: justify;\">Quando abbiamo lanciato il marchio, volevamo essere riconosciuti da un\u2019ICONA (I.C.O.N) e non da un nome, in modo tale che indipendentemente dalla parte del mondo in cui ti trovi, sai esattamente cosa rappresentiamo.<\/p>\n<p style=\"text-align: justify;\">I punti tra le lettere dimostrano che siamo una Compagnia Internazionale orientata verso una Rete di persone all\u2019interno di un\u2019Industria (International Company Oriented Network).<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">TU SEI LA DIRETTRICE CREATIVA DI I.C.O.N. CHE TI APPORTA DI PI\u00d9 DAL PUNTO DI VISTA CREATIVO? CREARE NUOVI LOOK O CREARE NUOVI PRODOTTI PER CAPELLI?<\/h6>\n<p style=\"text-align: justify;\">Entrambi sono terribilmente gratificanti, anche se sono aspetti completamente diversi. La mia vera passione \u00e8 creare prodotti ed \u00e8 questo ci\u00f2 che sicuramente mi motiva di pi\u00f9. Sviluppare nuovi prodotti e giocare con nuovi ingredienti mi stimola e mi fa creare nuovi look e nuove collezioni. La creazione di nuovi stili e tagli \u00e8 una gratificazione momentanea, mentre la creazione di nuovi prodotti dura per tutta la vita.<\/p>\n<h6 style=\"text-align: justify;\">TU VIVI IN AMERICA, A LOS ANGELES. QUANDO VAI IN SPAGNA TROVI MOLTE DIFFERENZE TRA I LOOK SPAGNOLI E QUELLI CALIFORNIANI?<\/h6>\n<p style=\"text-align: justify;\">Io vado in Spagna circa 3 volte l\u2019anno. Ci sono differenze di look, anche se credo che ci\u00f2 sia dovuto al fatto che Los Angeles \u00e8 sempre stata un luogo con una grande mescolanza culturale. Io ho la grande fortuna di poter viaggiare per il mondo, scoprire tutte le culture e mimetizzarmi con l\u2019ambiente, anche se nel complesso credo che le tendenze siano globali e non c\u2019\u00e8 poi una grande differenza tra un paese e l\u2019altro.<\/p>\n<p style=\"text-align: justify;\">Oggi come oggi non importa dove sei perch\u00e9 basta spingere un tasto, cliccare su un link o aprire una APP per vedere cosa succede in ogni parte del mondo. Condividiamo informazioni, stili e tendenze. Da Los Angeles posso seguire Madrid, Milano, Parigi, Barcellona e altri paesi in pochi minuti e sempre connessa.<\/p>\n<h6 style=\"text-align: justify;\">QUALI CREDI CHE SIANO LE PRINCIPALI TENDENZE CAPELLI PER LA PROSSIMA STAGIONE AUTUNNO-INVERNO 2018-2019?<\/h6>\n<p style=\"text-align: justify;\">La qualit\u00e0 dei capelli fa sempre tendenza e a I.C.O.N. siamo noi a stabilirla. Si tratta di benessere, e il benessere \u00e8 strettamente legato ai capelli. Continuiamo a vedere una forte tendenza nel colore, toni accesi, inebrianti, sfumature colorate, bordi arrotondati, tonalit\u00e0 iridescenti, pastello, metalliche e neon.<\/p>\n<p style=\"text-align: justify;\">Prevalgono ancora i biondi cremosi, argentati e dorati; le decolorazioni non scompariranno mai. Le trecce sono complesse, meno romantiche e si portano sia nascoste che in bella vista. Tutte queste tendenze possono essere sfoggiate in modo esagerato o discreto. I capelli sono davvero tele di creativit\u00e0, ma l\u2019aspetto finale potr\u00e0 dirsi completo solo se utilizziamo i prodotti giusti.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;][vc_single_image image=&#8221;45090&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;45086&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">PER QUANTO RIGUARDA I PRODOTTI FUTURI, QUALI SONO LE NOVIT\u00c0 CHE VEDREMO NEL CATALOGO DI I.C.O.N.?<\/h6>\n<p style=\"text-align: justify;\">I prossimi aspetti su cui punter\u00e0 I.C.O.N. saranno crescita e innovazione. Continueremo a fare confezioni di resina sostenibile, ecologica e rispettosa dell\u2019ambiente. Siamo parte integrante di questo mondo e vogliamo essere sicuri che i nostri prodotti continuino a essere naturali e organici per non danneggiare l\u2019ambiente in cui viviamo.<\/p>\n<h6 style=\"text-align: justify;\">QUALE CREDI CHE SAR\u00c0 L\u2019EVOLUZIONE DEI SALONI NEI PROSSIMI ANNI?<\/h6>\n<p style=\"text-align: justify;\">Questa \u00e8 una domanda a cui potrebbe rispondere meglio il mio socio Jorge, magari potete fargliela nella prossima intervista, perch\u00e9 \u00e8 lui che ha il controllo del business e dello sviluppo dei saloni. Comunque, dal mio punto di vista, l\u2019educazione \u00e8 fondamentale e lo sar\u00e0 sempre.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">LA TECNOLOGIA DIGITALE STA RIVOLUZIONANDO IL MONDO. CREDI CHE ARRIVER\u00c0 IL GIORNO IN CUI NON CI SAR\u00c0 PI\u00d9 BISOGNO DEGLI STILISTI E AL POSTO LORO CI SAR\u00c0 UNA SORTA DI CASCO PROGRAMMATO CON UN SOFTWARE SPECIALE CAPACE DI TAGLIARTI I CAPELLI IN BASE ALLE TUE RICHIESTE?<\/h6>\n<p style=\"text-align: justify;\">Viviamo in un mondo in cui l\u2019innovazione arriva dappertutto. L\u2019invenzione e la creazione nascono tutti i giorni, in ogni settore. E sarebbe ingenuo pensare che da noi tutto questo non succeda. \u00c8 possibile che prima o poi venga fuori un dispositivo di questo tipo, ma non significa che si perder\u00e0 la connessione umana.<\/p>\n<p style=\"text-align: justify;\">Magari s\u2019inventer\u00e0 una capsula in grado di esaminare il look pi\u00f9 adatto a te, ma come stilisti saremo noi a eseguire il look. Credo nella connessione personale e credo che al di l\u00e0 del contesto, i nostri clienti ci richiedono questo tipo di contatto umano ed \u00e8 per questo che continuo ad avere clienti che stanno con me da oltre vent\u2019anni.<\/p>\n<h6 style=\"text-align: justify;\">QUAL \u00c9 LA FONTE DELLA TUA ISPIRAZIONE?<\/h6>\n<p style=\"text-align: justify;\">Aiutare gli altri e dare il mio contributo motiva la mia ispirazione. La moda, la tecnologia e le tendenze sono molto stimolanti. Le attuali conquiste delle donne mi spingono ad andare avanti.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;][vc_single_image image=&#8221;45085&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"dfd-button-69d497783175c\" class=\"dfd-button-module-wrap dfd-button-69d497783175c\"><div class=\"dfd-button-module  style_3 dfd-button-full-width text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a href=\"https:\/\/iconproducts.com\/it\/interviews-chiara\/\" class=\"dfd-button-link\"><span class=\"dfd-button-inner-cover\"><span class=\"dfd-button-text-main\"><i class=\"dfd-icon-right_6\"><\/i>TORNARE<\/span><\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {$(\"head\").append(\"<style>#dfd-button-69d497783175c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover span i, .dfd-button-69d497783175c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover span i {font-size: 18px;}#dfd-button-69d497783175c.dfd-button-module-wrap .dfd-button-module .dfd-button-link 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COM\u2019\u00c8 NATO QUESTO PROGETTO E COME SI \u00c8 EVOLUTO<\/p>\n","protected":false},"author":1,"featured_media":48638,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-46595","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neo2 intervista Chiara | I.C.O.N. Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconproducts.com\/it\/neo2-intervista-chiara\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neo2 intervista Chiara | I.C.O.N. 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