{"id":48613,"date":"2019-09-26T10:29:27","date_gmt":"2019-09-26T10:29:27","guid":{"rendered":"https:\/\/iconproducts.com\/gq-entrevista-a-jorge-rubin\/"},"modified":"2019-10-07T14:27:13","modified_gmt":"2019-10-07T14:27:13","slug":"gq-intervista-a-jorge-rubin","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/it\/gq-intervista-a-jorge-rubin\/","title":{"rendered":"GQ intervista Jorge Rub\u00edn"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 dfd-heading-69da6a651593c dfd-disable-resposive-headings\" id=\"dfd-heading-69da6a651593c\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>GQ<\/strong> intervista <strong>Jorge Rub\u00edn<\/strong><br \/>\n<\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69da6a651593c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69da6a651593c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Da <strong>Vigo<\/strong> al mondo. <strong>Jorge Rub\u00edn<\/strong>, Amministratore Delegato e fondatore di <strong>I.C.O.N.<\/strong>, dirige dalla <strong>Galizia<\/strong> una delle principali compagnie di cosmetica al mondo.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;48513&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168069644{padding-left: 2% !important;}&#8221;][vc_column_text]\u00c8 ormai chiaro che <strong>Jorge Rub\u00edn<\/strong> sia diventato un importante uomo d\u2019affari che fa la spola fra Stati Uniti ed Europa, ma non ha mai perso neanche una sfumatura del suo accento galiziano.<\/p>\n<p>Pensiamo che sia l\u2019effetto della volont\u00e0 di mantenere una multinazionale con due sedi: una a Los Angeles, dove la sua socia <strong>Chiara<\/strong> gestisce i progetti di ricerca, sviluppo e produzione di nuovi prodotti, oltre al mercato americano e australiano; e una a Vigo, dove <strong>Jorge<\/strong> stesso controlla lo sviluppo dell\u2019attivit\u00e0 di parrucchieria, il marketing e la formazione, oltre ai mercati di Europa e Asia.<\/p>\n<p>\u00ab<em>Potrei vivere a Madrid, ma non voglio<\/em>\u00bb, ci racconta l\u2019imprenditore in una suite dell\u2019Hotel Puerta de Am\u00e9rica, alcuni minuti prima di prendere parola in una conferenza. \u00ab<em>Una delle sedi si trova a Vigo perch\u00e9 \u00e8 una citt\u00e0 meravigliosa, la mia citt\u00e0. E perch\u00e9 a Vigo approdano le navi e i nostri prodotti arrivano via mare. Un altro motivo \u00e8 che ho deciso di coltivare la mia terra, con la mia gente. Sono galiziano.<\/em>\u00bb Afferma orgoglioso.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Jorge<\/strong> ripete spesso che si \u00e8 trovato in questo settore per caso. \u00ab<em>Mio padre aveva un negozio di parrucchieria. I suoi dipendenti si sono licenziati e lo hanno piantato. Cos\u00ec mi ha detto \u201cJorge, devi interrompere gli studi o studiare mentre lavori perch\u00e9 ho bisogno di una mano.\u201d Quando uno dei tuoi genitori ha un\u2019azienda ti trovi sempre coinvolto, in un modo o nell\u2019altro. Se i tuoi hanno un bar finisci per preparare caff\u00e8. Quando ho iniziato mi sono reso conto che quella realt\u00e0 aveva un potenziale di crescita. E fu cos\u00ec che iniziai a viaggiare, ad aprire altri negozi\u2026 Poi ho conosciuto un\u2019azienda americana dello stesso settore. Ho iniziato a lavorare con loro negli Stati Uniti, dove vi sono tantissime opportunit\u00e0 nel mondo della parrucchieria.<\/em>\u00bb<\/p>\n<p style=\"text-align: justify;\">Alla fine <strong>Rub\u00edn<\/strong> ha deciso di vendere la sua attivit\u00e0 e nel 2002, insieme alla sua socia <strong>Chiara<\/strong>, ha intrapreso l\u2019avventura di <strong>I.C.O.N.<\/strong> \u00ab<em>Stavamo cercando il nome da dare all\u2019impresa, perch\u00e9 volevamo essere un\u2019icona, e poi ci \u00e8 venuta in mente la sigla. International Company Oriented to Network. Perch\u00e9 l\u2019idea della compagnia era operare attraverso distributori, come partner indipendenti in grado di sviluppare l\u2019attivit\u00e0 in altri paesi.<\/em>\u00bb<\/p>\n<blockquote><p><strong>L\u2019idea della compagnia era operare attraverso distributori, come partner indipendenti in grado di sviluppare l\u2019attivit\u00e0 in altri paesi.<br \/>\n<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>&#8216;EDUCAZIONE, EDUCAZIONE, EDUCAZIONE&#8217;<\/strong>\u00a0La filosofia aziendale di <strong>I.C.O.N.<\/strong> si poggia su due pilastri. Da una parte, prodotti per trattamento e styling ecologici contenenti ingredienti di avanzatissima tecnologia. Dall\u2019altra, formazione continua dei professionisti nei saloni con cui l\u2019azienda collabora in esclusivit\u00e0. \u00ab<em>La nostra forza \u00e8 la formazione<\/em>\u00bb, dichiara <strong>Rub\u00edn<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><em>\u00abIl parrucchiere ha bisogno di prodotti, perch\u00e9 sono strumenti liquidi. Ma in realt\u00e0 ci\u00f2 di cui ha pi\u00f9 bisogno \u00e8 la formazione. Uno nasce parrucchiere, ma se \u00e8 davvero bravo deve assumere personale, persone, ed \u00e8 l\u00ec che entrano in ballo altri bisogni: come essere leader di un gruppo, gestire il personale, organizzare il salone\u2026 Ovvero, trasformarsi da proprietari di una parrucchieria che offre servizi a proprietari di un vera e propria attivit\u00e0 commerciale in questo settore.\u00bb<br \/>\n<\/em><\/p>\n<p>\u00ab<em>Prima il parrucchiere tagliava i capelli cos\u00ec come un il dentista toglieva i denti<\/em>\u00bb, continua <strong>Rub\u00edn<\/strong>, \u00ab<em>oggi invece una parrucchieria \u00e8 diventata un centro di bellezza in cui i clienti vogliono prendersi cura dei propri capelli. Ed \u00e8 l\u00ec che entriamo in gioco noi.<\/em>\u00bb Poi c\u2019\u00e8 la vendita al pubblico:<\/p>\n<p><strong>Prima il parrucchiere tagliava i capelli cos\u00ec come un il dentista toglieva i denti, oggi invece una parrucchieria \u00e8 diventata un centro di bellezza in cui i clienti vogliono prendersi cura dei propri capelli. Ed \u00e8 l\u00ec che entriamo in gioco noi.<\/strong><\/p>\n<p style=\"text-align: justify;\">Fra le diverse linee di prodotti di <strong>I.C.O.N.<\/strong> ce n\u2019\u00e8 anche una per uomo, <strong>Mr. A<\/strong>, un omaggio al signor <strong>Alfredo<\/strong>, padre di <strong>Rub\u00edn<\/strong>. \u00ab<em>Mio padre era un parrucchiere. Aveva iniziato lavorando da un barbiere che \u00e8 poi diventato una parrucchieria, poi una parrucchieria per uomo e donna, pi\u00f9 tardi un negozio con due aree separate per uomo e donna e infine solo per donna. Gli uomini che volevano curare il proprio stile non andavano dal barbiere, perch\u00e9 l\u00ec ti fanno un taglio da barbiere<\/em>\u00bb, racconta <strong>Jorge<\/strong> parlando della formazione come di uno strumento necessario per non commettere gli stessi errori di suo padre.<em><br \/>\n<\/em><\/p>\n<p><em>\u00abPer esempio, credo che la maggior parte dei barbieri non abbiano saputo sfruttare l\u2019ultimo boom. Invece di valorizzare il proprio lavoro, hanno continuato a chiedere 8 euro per un taglio. Il mondo sta offrendo loro una seconda possibilit\u00e0 e quasi tutti continuano a limitarsi a tagliar capelli. In conclusione, bisogna professionalizzare il proprio mestiere. \u00ab\u00c8 il mio lavoro, la mia impresa, la mia vita.\u00bb<\/em><\/p>\n<blockquote><p><strong>In conclusione, bisogna professionalizzare il proprio mestiere. \u00ab\u00c8 il mio lavoro, la mia impresa, la mia vita.\u00bb<br \/>\n<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"dfd-button-69da6a6515baa\" class=\"dfd-button-module-wrap dfd-button-69da6a6515baa\"><div class=\"dfd-button-module  style_3 dfd-button-full-width text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a 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Jorge Rub\u00edn, Amministratore Delegato e fondatore di I.C.O.N., dirige dalla Galizia una delle principali compagnie di cosmetica al mondo. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;48513&#8243;<\/p>\n","protected":false},"author":1,"featured_media":48513,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-48613","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GQ intervista Jorge Rub\u00edn | I.C.O.N. 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[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1539168064893{padding-right: 2% !important;}&#8221;][vc_single_image image=&#8221;48513&#8243;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iconproducts.com\/it\/gq-intervista-a-jorge-rubin\/\" \/>\n<meta property=\"og:site_name\" content=\"I.C.O.N. 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