{"id":49662,"date":"2019-10-02T10:29:07","date_gmt":"2019-10-02T08:29:07","guid":{"rendered":"https:\/\/iconproducts.com\/la-revista-mia-entrevista-a-chiara\/"},"modified":"2019-10-22T07:54:00","modified_gmt":"2019-10-22T07:54:00","slug":"la-revista-mia-entrevista-a-chiara","status":"publish","type":"page","link":"https:\/\/iconproducts.com\/it\/la-revista-mia-entrevista-a-chiara\/","title":{"rendered":"Mia intervista Chiara"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_01 dfd-heading-69f0f67c2f7e1 dfd-disable-resposive-headings\" id=\"dfd-heading-69f0f67c2f7e1\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\"><strong>Mia<\/strong> intervista <strong>Chiara<\/strong><\/p>\n<p><\/h1><div class=\"dfd-heading-delimiter\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) {\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-69f0f67c2f7e1.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-69f0f67c2f7e1.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\n\t\t\t\t\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center; font-size: 10px;\">DI MERCEDES BORJA E ELISABET PARRA \/\/ FOTOGRAFIA: MICHAEL POOL<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Nel 2002, <strong>Chiara Scudieri<\/strong> e il suo socio <strong>Jorge Rub\u00edn<\/strong> hanno fondato <strong>I.C.O.N.<\/strong>, una marca di prodotti per capelli che oggi \u00e8 diventata un punto di riferimento in termini di innovazione, cura e sostenibilit\u00e0. <strong>Chiara<\/strong> \u2013 la mente creativa dell\u2019azienda \u2013 si occupa di ricercare nuovi ingredienti e di ideare i nuovi prodotti, la sua vera passione.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;49628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1570012884287{padding-right: 2% !important;padding-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Non stacco mai da<strong> I.C.O.N.<\/strong> \u00c8 la mia passione, la mia vita.<\/p>\n<\/blockquote>\n<h6 style=\"text-align: justify;\">Parliamo degli albori della tua carriera. Come hai iniziato?<\/h6>\n<p style=\"text-align: justify;\">Ho sempre cercato di far s\u00ec che i capelli apparissero pi\u00f9 belli possibile.<\/p>\n<h6 style=\"text-align: justify;\">Da parrucchiera, grazie al tuo lato fortemente creativo, sei arrivata a ideare nuovi prodotti. Com\u2019\u00e8 avvenuto questo passaggio?<\/h6>\n<p style=\"text-align: justify;\">Le mie passioni erano formazione e styling, ma poi mi sono resa conto di tutta la componente chimica che c\u2019\u00e8 dietro lo sviluppo dei prodotti, e le cose hanno iniziato a cambiare. Mi sono innamorata del lavoro in Ricerca e Sviluppo! Lo sviluppo dei prodotti \u00e8 diventato la mia passione, perch\u00e9 ho potuto vedere come gli ingredienti nuovi e innovativi possono cambiare la struttura del capello.<\/p>\n<h6 style=\"text-align: justify;\">Dopo aver lavorato per una rinomata azienda di parrucchieria, hai deciso di costituire la tua azienda, I.C.O.N. Cosa ti ha spinto a fare questo passo?<\/h6>\n<p style=\"text-align: justify;\">Considerando la mia conoscenza del settore e la passione per lo sviluppo dei prodotti, oltre alle capacit\u00e0 del mio socio nello sviluppo commerciale, aveva senso creare <strong>I.C.O.N.<\/strong> Se mi guardo indietro non riesco a credere a quanto passi veloce il tempo quando ami quello che fai. Entrambi abbiamo una grandissima passione per questo settore e siamo molto grati per ci\u00f2 che ci ha offerto.<\/p>\n<h6 style=\"text-align: justify;\">Ora che lavori maggiormente a livello dirigenziale, vai ancora nei laboratori?<\/h6>\n<p style=\"text-align: justify;\">Si, vado ogni settimana e testiamo ogni lotto di prodotto nel nostro laboratorio-salone, senza differenziare fra prodotti nuovi o gi\u00e0 esistenti nel catalogo.<\/p>\n<h6 style=\"text-align: justify;\">Hai smesso di lavorare come hairstylist?<\/h6>\n<p style=\"text-align: justify;\">No. Prendo ancora le forbici in mano due giorni alla settimana. Cos\u00ec non perdo il contatto con la realt\u00e0 e posso provare i miei prodotti con clienti in carne e ossa con cui poi posso condividere il feedback.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">Vivi a Los Angeles. Immagino che nella tua clientela ci siano persone famose&#8230;<\/h6>\n<p style=\"text-align: justify;\">Si, \u00e8 vero. Ho lavorato con vari clienti famosi, ma li tratto come ogni altro cliente che entra in un salone <strong>I.C.O.N.<\/strong> La nostra \u00e8 pi\u00f9 di un\u2019azienda. Abbiamo creato una cultura e ne siamo orgogliosi.<\/p>\n<blockquote><p><strong>I.C.O.N.<\/strong> \u00e8 molto di pi\u00f9 di una compagnia. Abbiamo plasmato una cultura e ne siamo orgogliosi.<\/p><\/blockquote>\n<h6 style=\"text-align: justify;\">Essere titolare di un\u2019impresa richiede molta dedizione e sacrificio. Senti di aver dovuto rinunciare a qualcosa?<\/h6>\n<p style=\"text-align: justify;\">Il tornaconto di tutto ci\u00f2 che abbiamo raggiunto in questi anni \u00e8 cos\u00ec grande ed emozionante che \u00e8 difficile pensare alle rinunce. <strong>I.C.O.N.<\/strong> \u00e8 molto di pi\u00f9 di una compagnia. Abbiamo plasmato una cultura e ne siamo orgogliosi.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_single_image image=&#8221;49635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;49642&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243; css=&#8221;.vc_custom_1570013420007{padding-right: 2% !important;padding-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">Per deformazione professionale fai caso ai capelli di tutti?<\/h6>\n<p style=\"text-align: justify;\">\u00c8 una bella domanda e in effetti \u00e8 cos\u00ec! Osservo i capelli di tutti e penso a quale trattamento farei e quali prodotti consiglierei di usare.<\/p>\n<h6 style=\"text-align: justify;\">Parlando del tuo tempo libero, cosa fai per staccare dal lavoro?<\/h6>\n<p style=\"text-align: justify;\">Mi piacerebbe fare attivit\u00e0 fisica, leggere e viaggiare, ma non stacco mai da <strong>I.C.O.N.<\/strong> \u00c8 la mia passione, la mia vita.<\/p>\n<h6 style=\"text-align: justify;\">Raccontaci la tua giornata ideale.<\/h6>\n<p style=\"text-align: justify;\">Formazione la mattina, poi una riunione nei nostri laboratori e in ufficio per chiudere la giornata.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: justify;\">Perch\u00e9 hai deciso di iniziare producendo cosmetici sostenibili?<\/h6>\n<p style=\"text-align: justify;\">Perch\u00e9 dobbiamo fare la differenza in tutto ci\u00f2 che facciamo per le prossime generazioni. Dobbiamo essere responsabili e sostenibili nei confronti dell\u2019ambiente; ogni azienda dovrebbe aspirare a una dieta vegana e a pratiche che non nuocciano n\u00e9 a uomini n\u00e9 ad animali.<\/p>\n<h6 style=\"text-align: justify;\">La maggior parte dei prodotti ha origine nella tua mente? Cos\u2019\u00e8 che ti ispira nelle tue creazioni?<\/h6>\n<p style=\"text-align: justify;\">Sono i nuovi ingredienti a motivarmi maggiormente. Il fatto di riuscire a strutturare nuove formule mi ispira per creare prodotti diversi e unici.<\/p>\n<h6 style=\"text-align: justify;\">Oltre ai prodotti hai creato EduCreate. Qual \u00e8 il suo obiettivo?<\/h6>\n<p style=\"text-align: justify;\">La formazione \u00e8 la base di tutto. Se riesci a inventare mentre fai formazione allora stai dando spazio a nuove idee e rinnovando l\u2019entusiasmo.<\/p>\n<h6 style=\"text-align: justify;\">I prodotti I.C.O.N. sono in vendita su negozi online autorizzati. Perch\u00e9 non li vendete voi direttamente?<\/h6>\n<p style=\"text-align: justify;\">Ci uniamo ai nostri saloni e vogliamo che crescano non solo per numero di servizi, ma anche in termini di vendite, in quanto intendiamo le vendite come un\u2019attivit\u00e0 senza limiti.<\/p>\n<h6 style=\"text-align: justify;\">Qual \u00e8 la tua filosofia?<\/h6>\n<p style=\"text-align: justify;\">Ispirare i saloni affinch\u00e9 possano sviluppare le proprie attivit\u00e0 con prodotti in linea con le esigenze dei loro clienti.<\/p>\n<h6 style=\"text-align: justify;\">Scegli tre prodotti essenziali per la cura di un capello sano.<\/h6>\n<p style=\"text-align: justify;\"><strong>Shift<\/strong>, per disintossicare; <strong>Inner<\/strong>, per idratare; e <strong>India Oil<\/strong>, per nutrire.<\/p>\n<h6 style=\"text-align: justify;\">Parlaci delle tendenze nel settore per la prossima stagione.<\/h6>\n<p style=\"text-align: justify;\">Il mondo della colorazione sostenibile ha un potenziale incredibile e noi lo offriamo con il nostro <strong>Ecotech Color<\/strong> e <strong>Stained Glass<\/strong>. In quanto alle tonalit\u00e0, al momento vanno molto i marroni sfumati con un tocco pi\u00f9 chiaro, colori come il caff\u00e8, caff\u00e8 latte e addirittura birra. Anche il verde chiaro occupa un ruolo preponderante fra le tonalit\u00e0 fantasia. I biondi chiari, con un tocco argentato, sono ancora in auge.<\/p>\n<h6 style=\"text-align: justify;\">E tu? Segui le tendenze o preferisci crearle?<\/h6>\n<p style=\"text-align: justify;\">Mi piace la moda e mi piace capire cos\u2019\u00e8 tendenza e cosa no. Per\u00f2 ci\u00f2 che pi\u00f9 mi affascina \u00e8 mescolare le tendenze e creare il mio stile, uno stile che si associ davvero a me stessa.<\/p>\n<h6 style=\"text-align: justify;\">Come vedi la marca fra dieci anni?<\/h6>\n<p style=\"text-align: justify;\">Il futuro ci richiede sempre di pi\u00f9, continueremo a crescere con nuove formule e idee nuove e innovative.<\/p>\n<h6 style=\"text-align: justify;\">E tu?<\/h6>\n<p style=\"text-align: justify;\">A questo settore e al mio lavoro mi lega una passione vera, che non cambier\u00e0 mai.<\/p>\n<p>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;49769&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"51\" data-normal_resolution=\"1024\" data-normal_size=\"51\" data-tablet_resolution=\"800\" data-tablet_size=\"51\" data-mobile_resolution=\"480\" data-mobile_size=\"51\" style=\"height: 51px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"dfd-button-69f0f67c2fb70\" class=\"dfd-button-module-wrap dfd-button-69f0f67c2fb70\"><div class=\"dfd-button-module  style_3 dfd-button-full-width text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a href=\"https:\/\/iconproducts.com\/it\/chiara-interviews\/\" class=\"dfd-button-link\"><span class=\"dfd-button-inner-cover\"><span class=\"dfd-button-text-main\"><i class=\"dfd-icon-right_6\"><\/i>TORNARE<\/span><\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\t(function($) 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