{"id":5921,"date":"2018-10-08T14:23:37","date_gmt":"2018-10-08T14:23:37","guid":{"rendered":"https:\/\/iconproducts.com\/media\/?p=5921"},"modified":"2019-12-17T16:10:14","modified_gmt":"2019-12-17T16:10:14","slug":"forbes-entrevista-a-jorge-rubin","status":"publish","type":"post","link":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/","title":{"rendered":"Forbes entrevista a Jorge Rub\u00edn"},"content":{"rendered":"<h5><a href=\"http:\/\/forbes.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a9 Forbes<\/a><\/h5>\n<h4>FORBES ENTREVISTA A JORGE RUB\u00cdN, CEO DE I.C.O.N.<strong><br \/>\n<\/strong><\/h4>\n<h5>Jorge Rub\u00edn desvela a Forbes que la pasi\u00f3n y la disciplina son el binomio del \u00e9xito.<\/h5>\n<p>Nada m\u00e1s abrir una cajita de<strong> productos I.C.O.N.<\/strong> te encuentras en su interior ocho sellos: <strong>ECOTECH<\/strong> (patente de la marca), <strong>Color-Safe<\/strong>, <strong>Anti-Agers<\/strong>, <strong>Antioxidants<\/strong>, <strong>Sulfate-Free<\/strong>, <strong>Paraben-Free<\/strong>, <strong>ACE of Vitamins<\/strong> y <strong>Vegan<\/strong>. Puede que estos ocho s\u00edmbolos en s\u00ed mismos encierren los valores y filosof\u00eda de esta peque\u00f1a empresa familiar que ha sabido lidiar y despuntar en un mundo dominado por las grandes corporaciones.<\/p>\n<blockquote><p>Para no perder tu lugar en este mundo tan competitivo tienes que tener una base muy s\u00f3lida y ser fiel a tus principios y valores.<\/p><\/blockquote>\n<p>\u00ab<em>Para no perder tu lugar en este mundo tan competitivo tienes que tener una base muy s\u00f3lida y ser fiel a tus principios y valores<\/em>\u00ab, asegura <strong>Jorge Rub\u00edn<\/strong>, <strong>CEO<\/strong> de esta empresa de productos capilares profesionales que pasa sus d\u00edas entre <strong>Vigo<\/strong> (su ciudad y sede de la empresa para Europa y Asia) y <strong>Los \u00c1ngeles<\/strong> (donde se ubican los laboratorios y las oficinas para Am\u00e9rica, Canad\u00e1 y Australia).<\/p>\n<p>En 2017 la empresa celebr\u00f3 su <strong>15 aniversario<\/strong>, quince a\u00f1os al pie del ca\u00f1\u00f3n en un sector que actualmente est\u00e1 viviendo uno de sus mayores momentos de gloria seg\u00fan los \u00faltimos informes de tendencias, \u00bfcu\u00e1l es el secreto?<\/p>\n<blockquote><p>En la integridad en todo lo que hacemos, desde el desarrollo de productos hasta la educaci\u00f3n. La educaci\u00f3n es el futuro. Y estar a la vanguardia de la innovaci\u00f3n desarrollando productos con ingredientes nuevos y m\u00e1s avanzados, org\u00e1nicos, veganos, con antioxidantes, utilizando recursos sostenibles.<\/p><\/blockquote>\n<p>\u00ab<em>En la integridad en todo lo que hacemos, desde el desarrollo de productos hasta la educaci\u00f3n. La educaci\u00f3n es el futuro. Y estar a la vanguardia de la innovaci\u00f3n desarrollando productos con ingredientes nuevos y m\u00e1s avanzados, org\u00e1nicos, veganos, con antioxidantes, utilizando recursos sostenibles<\/em>\u00ab, desvela <strong>Rub\u00edn<\/strong> (<strong>Drench<\/strong> fue el primer champ\u00fa y contin\u00faa siendo \u00e9xito de ventas, quien prueba <strong>Cure Spray<\/strong> se enamora al instante, y el aceite ayurv\u00e9dico <strong>India Oil<\/strong>, es puro oro l\u00edquido con un s\u00e9quito de fans).<\/p>\n<p><strong>Rub\u00edn<\/strong> tiene muy claro que la disciplina y la pasi\u00f3n es el binomio del \u00e9xito: \u00ab<em>El \u00e9xito no se alcanza. Es el resultado de implementar todo aquello que sea necesario para conseguir lo que te has propuesto. Y una vez que has llegado, te das cuenta de que debes continuar porque tan solo has llegado a la meta, no al final de la carrera<\/em>\u00ab.<\/p>\n<blockquote><p>El \u00e9xito no se alcanza. Es el resultado de implementar todo aquello que sea necesario para conseguir lo que te has propuesto. Y una vez que has llegado, te das cuenta de que debes continuar porque tan solo has llegado a la meta, no al final de la carrera.<\/p><\/blockquote>\n<p>Pasar a la acci\u00f3n y no perder el enfoque. Una estrategia que parece haber funcionado a esta marca presente en 4 de los 5 continentes (m\u00e1s un plan de desarrollo en Asia) que en los \u00faltimos cinco a\u00f1os ha obtenido un incremento anual del 10% en todo el mundo (un 15% solo en Espa\u00f1a) y con muy buenas perspectivas de crecimiento para los pr\u00f3ximos a\u00f1os.<\/p>\n<blockquote><p>Mantenerse es m\u00e1s dif\u00edcil que llegar a la cumbre. La clave est\u00e1 en aplicar mejoras constantes en el negocio.<\/p><\/blockquote>\n<p>\u00ab<em>Mantenerse es m\u00e1s dif\u00edcil que llegar a la cumbre. La clave est\u00e1 en aplicar mejoras constantes en el negoci<\/em>o\u00bb. Caminante, no hay camino, se hace camino al andar&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorge Rub\u00edn desvela a Forbes que la pasi\u00f3n y la disciplina son el binomio del \u00e9xito. <\/p>\n","protected":false},"author":11,"featured_media":5933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95,91],"tags":[],"class_list":["post-5921","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-entrevistas","category-menciones","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media\" \/>\n<meta name=\"twitter:description\" content=\"Jorge Rub\u00edn desvela a Forbes que la pasi\u00f3n y la disciplina son el binomio del \u00e9xito.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"I.C.O.N. Products\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\"},\"author\":{\"name\":\"I.C.O.N. Products\",\"@id\":\"https:\/\/iconproducts.com\/media\/#\/schema\/person\/75881eb926f51b099b8e19ceb0f0b83a\"},\"headline\":\"Forbes entrevista a Jorge Rub\u00edn\",\"datePublished\":\"2018-10-08T14:23:37+00:00\",\"dateModified\":\"2019-12-17T16:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\"},\"wordCount\":617,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/iconproducts.com\/media\/#organization\"},\"image\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg\",\"articleSection\":[\"Entrevistas\",\"Menciones\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\",\"url\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\",\"name\":\"Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media\",\"isPartOf\":{\"@id\":\"https:\/\/iconproducts.com\/media\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg\",\"datePublished\":\"2018-10-08T14:23:37+00:00\",\"dateModified\":\"2019-12-17T16:10:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage\",\"url\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg\",\"contentUrl\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I.C.O.N. Media\",\"item\":\"https:\/\/iconproducts.com\/media\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forbes entrevista a Jorge Rub\u00edn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iconproducts.com\/media\/#website\",\"url\":\"https:\/\/iconproducts.com\/media\/\",\"name\":\"I.C.O.N. Media\",\"description\":\" Todas las novedades de los productos I.C.O.N. en los medios de comunicaci\u00f3n \",\"publisher\":{\"@id\":\"https:\/\/iconproducts.com\/media\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iconproducts.com\/media\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iconproducts.com\/media\/#organization\",\"name\":\"I.C.O.N. Products\",\"url\":\"https:\/\/iconproducts.com\/media\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/iconproducts.com\/media\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/05\/icon-products-media-logo.png\",\"contentUrl\":\"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/05\/icon-products-media-logo.png\",\"width\":514,\"height\":208,\"caption\":\"I.C.O.N. Products\"},\"image\":{\"@id\":\"https:\/\/iconproducts.com\/media\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/iconproducts.spain\",\"https:\/\/www.instagram.com\/iconspain\/\",\"https:\/\/www.youtube.com\/user\/ICONproduct\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iconproducts.com\/media\/#\/schema\/person\/75881eb926f51b099b8e19ceb0f0b83a\",\"name\":\"I.C.O.N. Products\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/iconproducts.com\/media\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1240abed26914ffb6a605f324ccff87f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1240abed26914ffb6a605f324ccff87f?s=96&d=mm&r=g\",\"caption\":\"I.C.O.N. Products\"},\"description\":\"Todas las novedades de los productos I.C.O.N. en los medios de comunicaci\u00f3n.\",\"sameAs\":[\"http:\/\/www.iconproducts.com\"],\"url\":\"https:\/\/iconproducts.com\/media\/author\/i-c-o-n-media\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/","twitter_card":"summary_large_image","twitter_title":"Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media","twitter_description":"Jorge Rub\u00edn desvela a Forbes que la pasi\u00f3n y la disciplina son el binomio del \u00e9xito.","twitter_image":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg","twitter_misc":{"Escrito por":"I.C.O.N. Products","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#article","isPartOf":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/"},"author":{"name":"I.C.O.N. Products","@id":"https:\/\/iconproducts.com\/media\/#\/schema\/person\/75881eb926f51b099b8e19ceb0f0b83a"},"headline":"Forbes entrevista a Jorge Rub\u00edn","datePublished":"2018-10-08T14:23:37+00:00","dateModified":"2019-12-17T16:10:14+00:00","mainEntityOfPage":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/"},"wordCount":617,"commentCount":2,"publisher":{"@id":"https:\/\/iconproducts.com\/media\/#organization"},"image":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage"},"thumbnailUrl":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg","articleSection":["Entrevistas","Menciones"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/","url":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/","name":"Forbes entrevista a Jorge Rub\u00edn | I.C.O.N. Media","isPartOf":{"@id":"https:\/\/iconproducts.com\/media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage"},"image":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage"},"thumbnailUrl":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg","datePublished":"2018-10-08T14:23:37+00:00","dateModified":"2019-12-17T16:10:14+00:00","breadcrumb":{"@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#primaryimage","url":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg","contentUrl":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/10\/forbes-icon-prodcust-jorge-rubin-02.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/iconproducts.com\/media\/forbes-entrevista-a-jorge-rubin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I.C.O.N. Media","item":"https:\/\/iconproducts.com\/media\/"},{"@type":"ListItem","position":2,"name":"Forbes entrevista a Jorge Rub\u00edn"}]},{"@type":"WebSite","@id":"https:\/\/iconproducts.com\/media\/#website","url":"https:\/\/iconproducts.com\/media\/","name":"I.C.O.N. Media","description":" Todas las novedades de los productos I.C.O.N. en los medios de comunicaci\u00f3n ","publisher":{"@id":"https:\/\/iconproducts.com\/media\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iconproducts.com\/media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/iconproducts.com\/media\/#organization","name":"I.C.O.N. Products","url":"https:\/\/iconproducts.com\/media\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/iconproducts.com\/media\/#\/schema\/logo\/image\/","url":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/05\/icon-products-media-logo.png","contentUrl":"https:\/\/iconproducts.com\/media\/wp-content\/uploads\/2018\/05\/icon-products-media-logo.png","width":514,"height":208,"caption":"I.C.O.N. Products"},"image":{"@id":"https:\/\/iconproducts.com\/media\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iconproducts.spain","https:\/\/www.instagram.com\/iconspain\/","https:\/\/www.youtube.com\/user\/ICONproduct"]},{"@type":"Person","@id":"https:\/\/iconproducts.com\/media\/#\/schema\/person\/75881eb926f51b099b8e19ceb0f0b83a","name":"I.C.O.N. Products","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/iconproducts.com\/media\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1240abed26914ffb6a605f324ccff87f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1240abed26914ffb6a605f324ccff87f?s=96&d=mm&r=g","caption":"I.C.O.N. Products"},"description":"Todas las novedades de los productos I.C.O.N. en los medios de comunicaci\u00f3n.","sameAs":["http:\/\/www.iconproducts.com"],"url":"https:\/\/iconproducts.com\/media\/author\/i-c-o-n-media\/"}]}},"_links":{"self":[{"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/posts\/5921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/comments?post=5921"}],"version-history":[{"count":18,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/posts\/5921\/revisions"}],"predecessor-version":[{"id":7467,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/posts\/5921\/revisions\/7467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/media\/5933"}],"wp:attachment":[{"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/media?parent=5921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/categories?post=5921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconproducts.com\/media\/wp-json\/wp\/v2\/tags?post=5921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}