The Company

Love Live I.C.O.N.

I.C.O.N. was created in 2002 and has been committed to enriching the beauty industry with cutting-edge products and innovative business development. With the professional and consumer in mind, we have created quality products with natural and organic ingredients from sustainable resources, that are good for the hair and the environment.

I.C.O.N. knows that the world is ever-changing and as a company, we stand at the forefront with the latest in concepts, trends and seminars that support the salon industry and the retail customer. I.C.O.N., committed to business growth, professional artistry and beauty.

Love the company, live the experience
I.C.O.N. Team

I.C.O.N. Team

Do what you love and collectively we will succeed

At I.C.O.N. our team has no boundaries; we believe knowing yourself is being yourself. Celebrate your real talent. From behind the desk to center stage our team is a union of strength constantly empowered with knowledge, skill and opportunity.

I.C.O.N. Distributors

Our distributors are our partners

They are the voice that delivers the philosophy of I.C.O.N. around the world.

United we share the vision and mission.

I.C.O.N. Salons

Salons are the forefront of I.C.O.N.

Salons are the forefront of I.C.O.N. They each have their own identities but they share a common thread in adopting I.C.O.N.’s concepts, philosophies and products to create unique client experiences.

We bring them education and inspiration, which in turn elevates their salon business.

I.C.O.N. Clients

Our client's satisfaction is our brand

Our client’s satisfaction is our brand. We create ecologically balanced and professional products that cater to all hair types.

Our products promote healthy hair, while allowing clients to maintain a salon-level experience at home.

I.C.O.N. Concepts

Our Concepts are formed and constructed

They are well thought out by combining ideas of functionality, while creating professional growth.

These Concepts have been proven to grow your salon business. Touch Therapy, Care Bar, Mixology, Regimedy (Detox, Hydration, Anti-Frizz, Antioxidants), Influential Styling, Hair-Yurvedics and Educreate will bring your business to the next level.

  • Touch Therapy
  • Care Bar
  • Mixology
  • Regimedy
  • Influential Styling
  • Hair-Yurvedics
  • Educreate
Los productos I.C.O.N. se crean artesanalmente para que funcionen a la perfección para cumplir deseos y necesidades en el cuidado del cabello.


It started as a vision

In 2002, two experts from the beauty sector recognized their responsibility to the Hair Industry. Both from different cultures and continents, both sharing one goal.

Their goal was to create a company that is fueled by passion, captures attention and is filled with determination. A company that has a drive and purpose to create Superior Hair Care and Exceptional Concepts.

Fundadores I.C.O.N. Products
Chiara, fundadora de I.C.O.N. Products


Creative Director

Chiara’s passion and creativity truly defines the message, spirit and soul of I.C.O.N.

Chiara began as an international artist and quickly found her true passion within Research and Development of products. Finding new ingredients and infusing them with innovative ideas became her true mission; to ultimately change the hair industry.

In Los Angeles, Chiara works passionately to both maintain and develop product perfection; conducting tests to ensure that new and current formulas exceed expectations. Chiara’s passion and creativity truly defines the message, spirit and soul of I.C.O.N.

Jorge Rubín, fundador de I.C.O.N. Products

Jorge Rubín


His personal motto: “Start doing today what will matter most tomorrow

A successful salon owner and businessman, Jorge Rubín has an inside view within the workings of the professional salon industry. He is an expert in marketing, communication and has pioneered many philosophies; fusing creativity and business to elevate the success of each salon.

Jorge’s personal motto has always been “start doing today what will matter most tomorrow”. In doing so, he consistently captures the attention of new consumers and creates ultimate experiences inside and outside of the salon.