Products start in the mind and continue with a labor of love; each one hand crafted and designed to work to perfection. Each one has its own identity, while fulfilling stylists and clients wants and needs.
In 2002, two experts from the beauty sector recognized their responsibility to the Hair Industry
We are visionaries. We are formulators. We are innovative. We are eco-conscious. We are trend-setters. We are perfectionist. We are educators. We are I.C.O.N.
We focus on the education of the future based on practice