In 2002, you launched I.C.O.N. with Jorge, how did this project begin and how I.C.O.N. evolved over 17 years?
We started I.C.O.N. with one common goal, to create a beauty brand that was focused on stylists, as well as clients. I have the knowledge and the experience of product development and artistry, while Jorge has the knowledge of salon business and concept development.
It was just a natural connection. Our desire was to create a beauty brand that was focused on the stylist; designed to be artistic but also accessible and easy for clients as well. We continue to evolve with concepts and education, with a focus on what is needed or lacking within the industry that we love.
We will continue to move forward with innovative ingredients and ideas, while remaining in touch with the needs of our consumer.
Why I.C.O.N.? What does it stand for?
When we first started the brand, we wanted to be recognized by an I.C.O.N. , not a name; so that no matter what part of the world that you were in, you knew exactly what we stood for.
The points are there to separate the fact that we are an International Company that is Oriented towards a NETWORK of people within the industry.