Flash COLOR
PERMANENT HAIR COLOURING CREAM
The 10-minute root touch-up breakthrough.
Experience
FLASH Color, delivers 100% grey coverage with a clean, gentle formula and natural-looking results. Created for both stylists in the salon or home use, FLASH Color gives you fast, flawless root coverage with a smooth, creamy texture that’s easy to apply and effortless to rinse.
Whether you’re offering an express service in the salon or refreshing your root color at home, FLASH makes touch-ups simple, clean, and reliable.
PPD free · Ammonia free · Resorcinol free
Powered by botanical & ecocertified ingredients
To keep hair healthy, shiny, and hydrated during fast processing, FLASH includes plant-based extracts known for strength, moisture, and scalp comfort.
FRENCH ROSE EXTRACT
Soothes the scalp, adds shine and softness. Helps balance pH for comfort during coloring.
DESERT HARVEST EXTRACT
Provides deep hydration. Helps prevent dryness while the color develops and smooths the hair fiber.
BAMBOO EXTRACT
Strengthens and reinforces hair, helps reduce breakage, and enhances smoothness and elasticity.
For the exact ingredients of your FLASH Color shade, please refer to the product packaging.
We are commited to providing high quality, natural, and eco-conscious products, that are high performing and innovative. Our ingredient list may vary from time to time, as we stay above and beyond all compliances.
Grey coverage in a flash with shine and integrity.
Advanced technology
Our formula uses high-performing micro-pigments designed to penetrate quickly and evenly. Because the pigment particles are smaller and more efficient, they reach the hair fiber faster, allowing deep, rich color in just 10 minutes.
Developer system
FLASH Instant Developer is a stabilized cream peroxide formulated to activate the pigments immediately, opening the cuticle in a controlled, gentle way. This balanced oxidation system ensures faster pigment development and reliable grey coverage.
Use 20 Vol developer for levels 3–5, and 30 Vol for levels 6–9.
Darker shades require less lift due to higher pigment concentration, while lighter shades need more lift to ensure optimal grey coverage.
From your 1st application, the color looks rich, even & natural.
How to use
Mix 1:1 ratio equal parts of FLASH Color + FLASH Developer. Apply on dry hair
directly to the roots or visible regrowth. Process for 10 minutes. For stubborn grey, leave on for a maximum of 20 minutes. Rinse until water runs clear and follow with your favorite I.C.O.N. shampoo, mask and conditioner.
If you’re unsure which shade to choose, we recommend going one shade lighter.
Allergy alert test
Must be done 48 hours before each use, even if a hair coloring product has been used previously.
All 19 shades are intermixable, giving endless options to personalize.
