When you open the door to I.C.O.N., you will find 8 logos: EcoTECH (the brand’s trademark): Color-Safe, Anti-Agers, Anti-Oxidants, Sulfate-Free, Paraben-Free, ACE of Vitamins and Vegan. Their 8 symbols are The Commitment; the core values and philosophy of this small family business that has been able to excel and thrive in a world that is dominated by big corporations.
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