When it comes to hair products that work, I.C.O.N. is undoubtedly ahead of the game. This brand, which has been on the market for more than 20 years, revolutionized the world of hair care by achieving efficacy “with natural and ecological ingredients from sustainable resources, which are good for the hair and the environment,” as they explain. Behind this great victory, a woman: Chiara Scudieri (and her partner and CEO Jorge Rubín who lives between the United States and his city, Vigo). I.C.O.N’s hair treatment Power Peptides is included in our ByWomen list of best products created by women and we interviewed her to learn more about her vision as a woman running a company.
GLAMOUR: How was I.C.O.N. born? At what point in your life did you decide to start a company?
CS: The concept rolled out around the year 2000, Jorge (Rubin) and I had worked in different companies, big conglomerates. I started my career in a small company, a family company, Sebastian. And there I worked in education as a platform artist and ran the Product Development Department. I was in charge of research and development, working with their chemists… And then Wella bought Sebastian. So I worked for Wella for about 3 years and I was responsible for their Research and Development Department. But for me it was too confined, too corporate. The concept wasn’t the same. So together, Jorge and I we decided to create our brand, I.C.O.N.. I had knowledge in product development, in hair and its structure, and Jorge had business experience as well as the infrastructure of a great team in Spain.
I.C.O.N. Is a global brand, all the products are developed in Los Angeles, all our labs are local. I like being able to go to our labs, work with the chemists, work with the production and make sure that every product we create is up to our standard. Everything that has to do with product development is in Los Angeles and in Vigo we have a corporate office with a strong infrastructure and education base. As well as an advanced academy where people come from all over Europe. We are in about 36 countries right now.