Ecology and technology meet to fulfill your color needs

I.C.O.N.’s solution to permanent, demi, semi, ammonia free hair color. Ecotech Color is a new and bold color cream from I.C.O.N. that keeps hair and the environment thriving.

I.C.O.N. Ecotech Color is specially formulated with natural additives, so that hair experiences a natural rejuvenation and transformation. The contemporary formula is ammonia and paraphenylenediamine (PPD); the perfect fusion of Ecology and Technology. The future of hair color is now.

Ecotech Color is for healthy hair and won’t damage, strip or overcoat. Ecotech thrives in different styles without fading, for long lasting results.

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Discover Snow White

Our New Bleaching Powder

Snow White was especially designed to achieve maximum lift, with amazing results and zero compromise.

This lighting powder allows you to reach maximum bleaching potential, while leaving the hair with integrity, health and tremendous shine.

Pure Translucent