Ecology and technology meet to fulfill your color needs

Permanent, demi and semi all in one tube. Ecotech, our ammonia and PPD free hair color, with a smooth and creamy texture keeps the hair and environment thriving.

Specially formulated with natural additives to allow for natural and rejuvenated transformation.

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Discover Snow White

Our New Bleaching Powder

Snow White was especially designed to achieve maximum lift, with amazing results and zero compromise.

This lighting powder allows you to reach maximum bleaching potential, while leaving the hair with integrity, health and tremendous shine.

Pure Translucent